5 MIN READ

4 Simple Ways to Make Your Research Surveys Agile

Annette Smith

The Role of Collaboration in Building Customer Sal...

Understanding customers, what drives their decision making and what they want from businesses is the...

7 MIN READ

Nikki Foster

    4 Simple Ways to Make Your Research Surveys Agile

    Long ago, when I first started working in market research, nearly all our surveys were carried out over the phone. The trouble was, there was just so much we wanted to know about consumer behaviour. T...

    5 MIN READ

    Annette Smith

    How to Write a Market Research Plan (+ Free Template...

    A market research plan, similar to a brief, is a vital document that details important information about your market research project. Though it is often an overlooked step of the market research proc...

    8 MIN READ

    Chris Martin

    10 Market Research Mistakes You Need to Stop Making

    Almost everyone believes they can be a market researcher, whether they have any formal training or not. Indeed, I’ve long believed they can – but with some training! I believe the core attributes of a...

    10 MIN READ

    Paul Hudson

    How to be a Terrible Market Researcher in 8 Easy Ste...

    Over many years now I’ve been honing my skills as a terrible market researcher and I thought it was about time to share some of the highlights to ensure the industry keeps up with the latest ways to c...

    6 MIN READ

    Maria Twigge

    Best Practices for Transferring Research Participant...

    The title of this blog is slightly misleading, the word ‘transferring’ implies that data security is an action or process which is brought out at a discrete phase during a client-agency relationship, ...

    7 MIN READ

    Louisa Thistlethwaite

    Guest Post: A Bot's Guide to Market Research Moderat...

    This is a guest post from Susan Bell - a qualitative research specialist and director of Susan Bell Research. Sue loves to conduct all forms of qualitative research, including new ways such as qualita...

    6 MIN READ

    Susan Bell

    In-House Insight vs. Research Agencies: Which is Bes...

    It’s that age old debate; which approach should you take to ensure maximum insight is gained from your market research project? Do you use an in-house insight team or employ an independent market rese...

    4 MIN READ

    Chris Martin

    What Clients Want: 3 Key Aspects of the Best Researc...

    As a researcher, it is always important to consider the point of view of your audience. In many cases this means understanding what it is that your client wants to know. The purpose of a research repo...

    5 MIN READ

    Kimberley Bell

    Rethinking Agency Relationships: A Roadmap to Resear...

    The relationship between market research buyers and suppliers has always been notoriously tough to manage. Some of the existing tensions are highlighted in the 2016 Q1-Q2 GRIT report. From agency frus...

    3 MIN READ

    Chris Martin

    Are Research Participants Stakeholders?

    Decision making is vital to business success. It is necessary to continuously drive business forward and encourage both growth & development. Many techniques can be used to help businesses make an...

    5 MIN READ

    Grayling Ferguson