2 MIN READ

The Anatomy of the Perfect Market Research Project

Chris Martin

The Role of Collaboration in Building Customer Sal...

Understanding customers, what drives their decision making and what they want from businesses is the...

7 MIN READ

Nikki Foster

    The Anatomy of the Perfect Market Research Project

    What makes the perfect market research project? In truth, there may be no such thing. But there are certainly some steps you can take to make your research more effective, and it starts at the very be...

    2 MIN READ

    Chris Martin

    Crafting the Perfect Focus Group: A Brief Guide

    At FlexMR we are passionate about focus groups. Whether traditional, online in a question board format or synchronous live chat we believe they are a valuable tool; generating rich exchanges which elu...

    7 MIN READ

    Louisa Thistlethwaite

    How to Combine Qual & Quant Research to Create B...

    Gone are the days of purist approaches to research, when single methodologies were recommended as a solution to your business/research objectives. These days you’ll struggle to find a research agency ...

    5 MIN READ

    Chris Martin

    Why Ethnography is Still the Best Form of Research

    Let’s be honest. A lot of people view ethnography as an expensive, time consuming form of research. Whether its service, product, or experience development – ethnography is rarely ever considered. Muc...

    5 MIN READ

    Iulia Ghindeanu

    When Agencies Collide: Managing Multiple Research Su...

    Collating resources from multiple agencies can help you achieve specific expertise from all areas for your research to make it success. Whilst it may often be easier to buy a ‘one size fits all’ packa...

    5 MIN READ

    Grayling Ferguson

    Guest Post: How People Talk in Online Qual - It's Al...

    This is a guest post from Susan Bell - a qualitative research specialist and director of Susan Bell Research. Sue loves to conduct all forms of qualitative research, including new ways such as qualita...

    7 MIN READ

    Susan Bell

    Disrupting Research: 5 Innovative Types of Market Re...

    Many industries have witnessed disruptions caused by the emergence of digital tools. Unsurprisingly, market research is no exception. In particular, market research disruption is the result of the eme...

    5 MIN READ

    Dr Dorota Crockford

    The 5 Pillars of Agile Insight Generation

    What makes market research agile? It is a question that has been endlessly debated over the past few years. Since the concept of agile methodologies (or philosophies - depending on who you talk to) ha...

    3 MIN READ

    Chris Martin

    5 Reasons Your Market Research is Not Agile

    Much has been discussed in the last couple of years about the shift towards agile methods used in market research. But what is agile? A simple definition is the ability to create and respond to change...

    7 MIN READ

    Amy Greenwood

    In Brief: What Makes Insight So Hard to Achieve?

    To be able to understand what it is that makes insight hard to achieve, you first need to understand what insight actually is.

    4 MIN READ

    Charlotte Duff