6 MIN READ

Is Design Thinking a Silver Bullet for Consumer Research?

Annette Smith

The Role of Collaboration in Building Customer Sal...

Understanding customers, what drives their decision making and what they want from businesses is the...

7 MIN READ

Nikki Foster

    Is Design Thinking a Silver Bullet for Consumer Rese...

    What is Design Thinking? According to the Interactive Design Foundation, “design thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems ...

    6 MIN READ

    Annette Smith

    Man vs. Machine: An Insight Community Analysis Chall...

    Those of you who attended IIeX Europe earlier this month may have had the opportunity to hear me present the outcomes of our recent qualitative analysis exploration in ‘Man Vs Machine’. At FlexMR we v...

    10 MIN READ

    Charlotte Duff

    Resolving the Market Research Skills Deficit

    According to a recent report 75% of UK firms are facing a digital skills shortage– an alarming statistic considering the reliance on IT solutions in the workplace these days.

    8 MIN READ

    Charlotte Duff

    Customer Experience Ratings in Decline - Customer Pa...

    A recent Research Live headline grabbed my attention, it read “UK Customer Experience Drops to Record Low” and was referring to KPMG Nunwood’s recent annual survey in which they calculated each brand’...

    6 MIN READ

    Charles Pearson

    Why Employing a Market Research Graduate is an Inves...

    Why would you hire someone with a lack of on-the-job experience when you could hire someone with a lifetime of industry expertise? Investing your business’ time and money hiring a recent market resear...

    6 MIN READ

    Maisie Furneaux

    The Perfect Agile Market Research Project: Step-by-S...

    Before jumping into how to create a perfect agile market research project, let me just clarify the meaning of truly ‘agile’ market research. You’re probably sick of hearing that agile market research ...

    5 MIN READ

    Iulia Ghindeanu

    Distinctive Qualitative and Quantitative Skills Ever...

    "Are you a qually or a quanty?" is a question I've been asked a countless number of times in my years as a market researcher. But recently, we've seen the emergence of lots of new methods which have b...

    8 MIN READ

    Amy Greenwood

    Why Insight Departments Need to Invest in Digital An...

    The great thing about the ready availability of online market research today is the ease with which you can collect loads and loads of lovely data about your customers, am I right? Acres of bits of in...

    7 MIN READ

    Annette Smith

    Real-Time Consumer Research vs. Reflective Consumer ...

    Before answering this question, let’s have a quick look at what consumers are up to these days…

    8 MIN READ

    Dr Dorota Crockford

    Boosting Market Research Response Rates by Improving...

    A participant experience is how a participant feels when taking part in research. Participants are the ‘bread and butter’ of market research but it seems that their experience during the research proc...

    6 MIN READ

    Emily James