9 MIN READ

5 Disruptive Insights and Market Research Startups to Watch

Charlotte Evans

The Role of Collaboration in Building Customer Sal...

Understanding customers, what drives their decision making and what they want from businesses is the...

7 MIN READ

Nikki Foster

    5 Disruptive Insights and Market Research Startups t...

    It’s extremely exciting to be amidst an industry which is being disrupted by brands challenging the ‘status-quo’ of research tools and techniques. It has become notably evident that technological adva...

    9 MIN READ

    Charlotte Evans

    Evolving Data Security and Privacy Policies for GDPR...

    Here we are, 6 months on from the May 25th deadline and what now for GDPR? If you are reading that sentence and thinking to yourself “GDPR? - that ship has sailed” then I urge you to read on.

    7 MIN READ

    Louisa Thistlethwaite

    Emoji's, Stickers & GIFs: Decoding Complex Visua...

    Emoji’s, Stickers and GIFs have been around for some time now and whether we like it or not, their use is becoming more frequent and popular. However, do we actually understand them, does everyone int...

    8 MIN READ

    Dr Katharine Johnson

    The Challenges Insight-Driven Brands Face Next

    In today’s world, businesses need to evolve rapidly alongside technological advances or risk falling behind in the race for success; losing out to those prepared enough to adapt when needed. This is a...

    9 MIN READ

    Emily James

    Ethical Insight: When to Observe and When to Act

    Often when it comes to ethics in daily situations our moral compass kicks in, determining how we act upon a situation. In a specific context, such as a job role, title etc. the many different contexts...

    7 MIN READ

    Laura Butterworth

    Practical Steps to Addressing Algorithmic Bias

    Any type of bias within market research can result in inaccurate data; it is a researcher’s job to mitigate and minimise the impact of bias when it presents itself, correcting the method to make sure ...

    9 MIN READ

    Emily James

    The Difference Between Real-Time and Agile Market Re...

    With today’s technology, we are empowered to live a much more open life; as researchers, we are not only available to conduct market research in a more rapid and comfortable way, but we are also able ...

    5 MIN READ

    Mayra Munguia

    Research Ethics: Differentiating Manipulation from P...

    How do we know when we are being manipulated rather than persuaded? When asked this question, most people will say that they will instinctively know when someone is using underhanded methods to get wh...

    9 MIN READ

    Emily James

    Informing Decisions Through Qualitative and Quantita...

    As I return to the research and insights industry, I notice that a lot has changed in my brief 18 month hiatus. A surprising amount of change. New tools, platforms and technological advancements are a...

    6 MIN READ

    Chris Martin

    Strategies for Using Negative Feedback to Drive Chan...

    Nobody likes negative feedback. To be told that your work has not met desired expectations is discouraging, however, without feedback how can we improve? Everyone has experienced negative feedback at ...

    8 MIN READ

    Emily James