7 MIN READ

What Exactly is Actionable Insight?

Laura Lace

3 Challenges Facing Financial Services Market Rese...

The landscape in the financial services sector is forever changing, this brings a unique set of chal...

10 MIN READ

Michael Connor

    What Exactly is Actionable Insight?

    The term “actionable insight” is used a lot in the insights industry. But what exactly is it, and how do you get from raw data to truly actionable insights?

    7 MIN READ

    Laura Lace

    Beyond Surveys: The Signs of a Mature Insights Strat...

    Let’s face it - if market research is known for one thing, it’s surveys. Surveys are a staple in market research, much like focus groups, and they’ve become the popular market research tool available,...

    7 MIN READ

    Emily James

    What Exactly is a Chief Insights Officer?

    The role of a Chief Insights Officer (CIO) is still a very new concept that has come about with the surge in market research needs across all industries. With that being said, not all businesses know ...

    8 MIN READ

    Maisie Furneaux

    5 Lessons Researchers can Learn from the Gaming Indu...

    Whether you are a gamer or not, there’s no avoiding the success of the video gaming industry. And it’s fair to say that this success hasn’t gone unnoticed across all of the other industries worldwide....

    9 MIN READ

    Charlotte Evans

    Insight-Led Brand Strategy: A Guide to the Essential...

    Insight-led brand strategies are becoming more and more popular, being adopted in particular by businesses that want to evolve and grow to become more relevant to their target consumers; 77% of B2B ma...

    8 MIN READ

    Emily James

    Insight as Art: An Introduction to the Consumer Post...

    Engaging key stakeholders and decision makers with pivotal insights and data can be the bane of every insight professional’s career. A large variety of techniques and tips are being trialled and teste...

    7 MIN READ

    Emily James

    The Role Researchers Play in Driving Business Transf...

    Business transformation represents the path to competitiveness. It means improving service, improving efficiency and reducing costs. It can include expanding into other markets, improving capacity for...

    7 MIN READ

    Ruth Moreno

    How to Bring the Voice of the Customer into the Boar...

    One of the main challenges within the research experience isn’t designing the perfect research process, or collecting the right data from the right sample in order to get the right insights. In fact, ...

    7 MIN READ

    Emily James

    A 7-Step Market Research Process for Guaranteed Succ...

    So, while there might not be a one-stop shop for guaranteed success for anything in this world, there are certainly guides that can definitely help to increase your chances. This, I’m hoping, is one o...

    7 MIN READ

    Emily James

    The Skills That Insights Leaders of the Future Will ...

    To lead the way in market research, insight professionals need a wide range of skills; as times change and the industry becomes ever-more competitive, are the skills required changing? To ensure that ...

    7 MIN READ

    Josie Sanderson