7 MIN READ

10 Emerging Customer Experience Trends

Emily James

3 Challenges Facing Financial Services Market Rese...

The landscape in the financial services sector is forever changing, this brings a unique set of chal...

10 MIN READ

Michael Connor

    10 Emerging Customer Experience Trends

    Customer experience is a continuously evolving entity, with trends fading in and out in yearly cycles influenced by the changes in technology, industry, and innovation. The current trends will fade ou...

    7 MIN READ

    Emily James

    Is All Online Research Created Equal?

    In these challenging times, we are all doing things differently; whether that is working from home for the first time or trying to replace traditional face-to-face research with different methods. Giv...

    6 MIN READ

    Paul Hudson

    What It Really Means to Gather Online Qual at Scale

    In the Market Research world, the terms “big data” and “mass quant” are all too familiar; it is regularly referred to amongst the industry and also commonly used in practice. Mass qual, however, is mu...

    7 MIN READ

    Maisie Furneaux

    The Role of Video in Market Research

    With the world of market research on the brink of a new technological boom - virtual and augmented reality, advanced gamification, artificial intelligence-driven processes, and so much more - it is ea...

    7 MIN READ

    Emily James

    Advice for Insight Communities During COVID-19

    For many of us in the UK, it was the government’s rapid change of stance on Covid-19 that signalled a step-shift in the seriousness and scale of the situation. Every industry will be impacted by the h...

    8 MIN READ

    Chris Martin

    Developing a Question Oriented, Not Answer Oriented ...

    Who? What? Where? Why? When we are children our inquisitive little minds question everything, we constantly annoy our parents with a multitude of questions, which usually resulted in the irritated res...

    7 MIN READ

    Samantha Nicholson

    Dungeons, Dragons & Impactful Stories (MRS IMPAC...

    Recently, I was fortunate enough to be a part of the MRS Impact 2020 conference. In a new venue and new format, this year’s annual gathering of insight industry professional included two stages – one ...

    9 MIN READ

    Chris Martin

    Culture, Politics and Ethics: The Wide Net of Resear...

    After two days packed full of learning at the 2020 MRS IMPACT conference – I’m reminded that even though insights industry discussion is often dominated by methodology and technology, our remit is muc...

    7 MIN READ

    Chris Martin

    What It Really Means to be Customer-Centric

    The term ‘customer centricity’ is pretty self-explanatory - it’s putting the customer in the centre of everything: business strategies, decisions both big and small, training programmes and implemente...

    8 MIN READ

    Emily James

    Collaboration and Human Centricity: The Future of Ma...

    For the past few years, technology has dominated the major trends in many different ways. Artificial intelligence, blockchain, the Internet of Things, and many other innovative inventions have come in...

    11 MIN READ

    Amy Greenwood