5 MIN READ

Animated Insights: Conducting Large-Scale Qualitative Research

Sophie Grieve-Williams

Lifting the Lid on Consumer Duty in 2025

Consumer Duty is perhaps the single largest challenge for financial service research and insight tea...

7 MIN READ

Charlotte Duff

    Animated Insights: Conducting Large-Scale Qualitativ...

    Qualitative insights are incredibly valuable for stakeholder decision-making, providing the all-important depth and reasoning behind customer behaviours. In recent years there has been a large increas...

    5 MIN READ

    Sophie Grieve-Williams

    Evaluating New Models of Value - Treating Customers ...

    It’s not uncommon within the insights industry to see good arguments for recognising customers as stakeholders when it comes to actioning insights and driving change for businesses. Stakeholders want ...

    7 MIN READ

    Dr Matthew Farmer

    Understanding Qualitative Observations and Inquiries

    Qualitative research comes in many forms. With methodologies spanning from the more traditional focus groups, to the creative forms of smartboards, video diaries and more. But there are some qualitati...

    8 MIN READ

    Emily James

    What is Qualitative Research?

    Detailed insightful feedback is every research professional’s dream. When consumers partake in market research, they commit to influencing positive change with each decision their insight influences -...

    31 MIN READ

    Emily James

    Insightful Thinking: Building a Successful Customer-...

    Building a customer-centric culture is a tricky task for any business. While newer businesses theoretically would have an easier time changing their strategies to build more customer-centric tactics i...

    18 MIN READ

    Emily James

    Animated Insights: The Most Important CX Touchpoints...

    The customer experience carries many touchpoints that brands rely on to communicate with customers. Each brand will have a unique combination of touchpoints that creates their unique brand experience,...

    5 MIN READ

    Sophie Grieve-Williams

    Behavioural Science and Bias: What Researchers Need ...

    Behavioural science describes the study of human behaviour and one factor that can strongly impact our behaviour as humans is bias. Therefore, as insight professionals, we often consider how participa...

    8 MIN READ

    Natasha Smith

    What is a True Culture of Insight?

    The simple answer, is that a culture of insight perpetuates customer-centricity throughout the organisation, and it’s a step into future success.

    6 MIN READ

    Emily James

    What Does It Mean to Empower Insights?

    The Customer is King. That’s the mantra of a market economy. It is the customer that decides what gets produced – and what doesn’t – depending on how and where they spend their money. The almost-Darwi...

    10 MIN READ

    Paul Hudson

    The Complete Guide to Customer Centricity

    If we take a look at the most successful companies in the world, Amazon, Google, Apple, etc. Their success is hinged on creating products and services that are embedded in customers daily lives: Amazo...

    33 MIN READ

    Emily James