6 MIN READ

A Casual Conversation on ESOMAR Council Candidacy

Sophie Grieve-Williams

Synthetic Data: The Key to Richer Market Insights?

In the dynamic world of market research, the need for robust and accurate data is critical. Whilst t...

7 MIN READ

Rachel Kilmurray

    A Casual Conversation on ESOMAR Council Candidacy

    ESOMAR Council elections are getting closer and closer every day, and with a member-led organisation it’s important for those representing them in that council to truly represent them. There are a num...

    6 MIN READ

    Sophie Grieve-Williams

    The Impact of Diverse Backgrounds When Humanising Re...

    Two years ago, I was a PhD graduate working as a key worker in a supermarket during the pandemic. At the time, I struggled with the dissonance of feeling like I didn’t fit people’s expectations of who...

    7 MIN READ

    Dr Matthew Farmer

    Best Practices for High Quality Video Research

    Video research is a relatively new concept compared to other methodologies in market research, however, it has rapidly proven valuable to insight experts and stakeholders everywhere. Through this reco...

    8 MIN READ

    Emily James

    The Connected Customer: A Review of INBOUND 2022

    A long time ago, I used to write summaries of the research, marketing and business conferences I attended – and publish them here, on the FlexMR blog. Not only did they help me to condense and clarify...

    8 MIN READ

    Chris Martin

    The Role of Diverse Data Reporting Strategies

    Data reporting has remained a hot topic debated by insights teams in all industries in the world. With innovation transforming traditional reporting and creating new modern methods, we can see the imp...

    16 MIN READ

    Emily James

    The 12 Common Brand Archetypes Explained

    In the 1940s, noted psychologist Carl Jung theorised that humans use symbolism and innate imagery that transcends language to understand complex concepts. Jung’s work focused on how symbols and shared...

    12 MIN READ

    Chris Martin

    6 Important Skills for Making Sense of Data

    Making sense of data isn’t the easiest thing in the world, which is why there are numerous stakeholders in many industries who hire insight professionals to do it for them. Insight teams are formed to...

    7 MIN READ

    Emily James

    What is Data Governance and Why Is It Important?

    Data drives successful businesses – that is a fundamental fact well-known by insight teams and stakeholders across industries. But data is a tricky topic, stakeholders can’t just go about gathering wh...

    7 MIN READ

    Emily James

    Making Data-Driven Decisions: The Long and Short of ...

    Data driven decisions are at the forefront of the Insights industry. No matter what form the data takes, within that data lies some very important figures and outcomes which are used to inform decisio...

    7 MIN READ

    Laura Butterworth

    The Past, Present and Future of Consumer Behaviour

    Every successful brand has, at its core, an in-depth and robust understanding of consumer behaviour. Not just a picture of what customers want, but the dynamics of the wider marketplace. It seems almo...

    8 MIN READ

    Chris Martin