10 MIN READ

Synthetic Data: What the AI Frontier Means for Market Research

Chris Martin

The Role of Collaboration in Building Customer Sal...

Understanding customers, what drives their decision making and what they want from businesses is the...

7 MIN READ

Nikki Foster

    Synthetic Data: What the AI Frontier Means for Marke...

    Since late 2023, when the buzz of generative AI promise reached its initial peak, a fascinating debate has been taking place within the insight industry. One that has worried just as many researchers ...

    10 MIN READ

    Chris Martin

    The Power of Simplicity in a Complex World

    As humans, we're all naturally drawn to shiny objects; and if we're being honest, the market research industry is no different. We are often looking to the new, latest shiny things, whether that’s new...

    9 MIN READ

    Charlotte Duff

    What Motivates Participants? A Guide to Improving Re...

    Members of insight communities are motivated to participate in market research in many ways as we can see from the graph below; some are persuaded by financial incentives (21%), while others by wantin...

    9 MIN READ

    Hannah McGeoghegan

    Considerations for Curating Clear Perspectives in Re...

    As commerce and market research look to broaden their insights into what shapes the trends at the heart of their consumer bases, combining digital tools and methods with a human or personal touch can ...

    8 MIN READ

    Emily James

    Why the Insights Industry Should Hire from Social Sc...

    Research provides a learning foundation for all degrees in the social sciences. Equally, I believe social science degrees provide a foundation for graduates to excel in all types of research, includin...

    7 MIN READ

    Harriet Williams

    Market Research, Brand Salience and The Power of Pos...

    Market research has been a boon for businesses since its inception, allowing stakeholders to get to know their customers and consumers on a fundamental level: understanding significant behavioural pat...

    8 MIN READ

    Emily James

    Why Choose a Career in Market Research

    No two people will experience the same day in the market research industry – of course there will be some similarities across to-do lists with those working in the same roles, however there is usually...

    7 MIN READ

    Sophie Grieve-Williams

    The Science of Stakeholder Decision-Making

    Decision-making is a fickle, individual process, which is built up on a foundation of environmental and human factors. When it comes to decision-making in a business, stakeholders have a lot of differ...

    10 MIN READ

    Emily James

    AI in Research: A Qualitative Man vs Machine Experim...

    With the latest advancements in publicly-accessible artificial intelligence programmes, it’s led to a lot of discussions surrounding both the public and commercial applications of current-state AI. Wi...

    15 MIN READ

    Emily James

    Three Ways to Survive a Recession: Insights on Prici...

    The economic outlook for 2023 is turbulent to say the least. The World Economic Forum reports a few bright spots across the globe. The MENA, South Asia and Pacific regions appear set to avoid the wors...

    9 MIN READ

    Paul Hudson