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Diving Deep: Agility and Scale in Qualitative Research

Emily James

5 Design Principles To Enhance Your Market Researc...

Design is something we all use, whether consciously or unconsciously in the insights industry. Desig...

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Sophie Grieve-Williams

    Diving Deep: Agility and Scale in Qualitative Resear...

    Qualitative research is one side of the data and insights coin. The side obsessed with stories, detail and exploration. In recent years the qualitative side of market research has grown significantly ...

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    Emily James

    Diaries, Focus Groups and Communities: A Review of O...

    Insight experts today have a multitude of qualitative research methods to choose from at any one time. Each method has it’s strengths and purpose, with many able to combine in order to provide a well-...

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    Emily James

    Why Innovation in Market Research Matters

    As the Greenbook GRIT survey opens for another year, and I answer questions about the role of automation, technology and working practices in market research - I find myself reflecting on the role of ...

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    Paul Hudson

    Animated Insights: Conducting Large-Scale Qualitativ...

    Qualitative insights are incredibly valuable for stakeholder decision-making, providing the all-important depth and reasoning behind customer behaviours. In recent years there has been a large increas...

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    Sophie Grieve-Williams

    Evaluating New Models of Value - Treating Customers ...

    It’s not uncommon within the insights industry to see good arguments for recognising customers as stakeholders when it comes to actioning insights and driving change for businesses. Stakeholders want ...

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    Dr Matthew Farmer

    Understanding Qualitative Observations and Inquiries

    Qualitative research comes in many forms. With methodologies spanning from the more traditional focus groups, to the creative forms of smartboards, video diaries and more. But there are some qualitati...

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    Emily James

    What is Qualitative Research?

    Detailed insightful feedback is every research professional’s dream. When consumers partake in market research, they commit to influencing positive change with each decision their insight influences -...

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    Emily James

    Insightful Thinking: Building a Successful Customer-...

    Building a customer-centric culture is a tricky task for any business. While newer businesses theoretically would have an easier time changing their strategies to build more customer-centric tactics i...

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    Emily James

    Animated Insights: The Most Important CX Touchpoints...

    The customer experience carries many touchpoints that brands rely on to communicate with customers. Each brand will have a unique combination of touchpoints that creates their unique brand experience,...

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    Sophie Grieve-Williams

    Behavioural Science and Bias: What Researchers Need ...

    Behavioural science describes the study of human behaviour and one factor that can strongly impact our behaviour as humans is bias. Therefore, as insight professionals, we often consider how participa...

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    Natasha Smith