5 MIN READ

Disrupting Research: 5 Innovative Types of Market Research Agency

Dr Dorota Crockford

What are the Key Strategic Considerations of Insig...

In most organisations, insight teams are not short of data, tools, or analytical capability. Dashboa...

11 MIN READ

Harriet Williams

    Disrupting Research: 5 Innovative Types of Market Re...

    Many industries have witnessed disruptions caused by the emergence of digital tools. Unsurprisingly, market research is no exception. In particular, market research disruption is the result of the eme...

    5 MIN READ

    Dr Dorota Crockford

    Was Apple Founder Steve Jobs Right about Market Rese...

    Okay, I know what you’re thinking. Great – is this just another article about Steve Jobs’ opinion on business? It’s been done before, too many times. Even after death, the legacy of the famous Apple f...

    7 MIN READ

    Chris Martin

    The 5 Key Stakeholders in Any Long-Term Research Pro...

    Every market research project is different. By extension, each project requires the attention of different stakeholders within an organisation. This could make any project seem rather overwhelming fro...

    6 MIN READ

    Dr Dorota Crockford

    Does Your Boardroom Need More Market Research?

    There is a perception that market research has, over time, lost its place in the boardroom. However, that is not the case. Market research has, and always will, play a role - even if that role could b...

    6 MIN READ

    Charles Pearson

    What is Data Driven Marketing?

    Data-driven marketing is officially defined as “the marketing insights and decisions that arise from the analysis of data about or from consumers.” It is being rapidly adopted by companies to further ...

    6 MIN READ

    Grayling Ferguson

    5 Ways You Have Been Marketing to Millennials Wrong

    First, an admission: I myself am on the furthest edges of the Millennial (AKA Generation Y) demographic, on the border with Generation X.

    5 MIN READ

    Annette Smith

    4 Simple Steps to Defining Your Target Market

    There is a popular saying that states “You can please some of the people some of the time, all of the people some of the time, some of the people all of the time but you can never please all of the pe...

    8 MIN READ

    Amy Greenwood

    Customers, Consumers & Shoppers: What's the Diff...

    If you are working in a customer-focused environment you might have come across three terms: customer, consumer and a shopper. If you ever wondered what the difference is and what impact this might ha...

    7 MIN READ

    Dr Dorota Crockford

    The Emotional Bottom Line: Can the Impact of Brandin...

    After spending a lot of time measuring and analysing brand in marketing research over the years, I found myself enjoying a couple of recent presentations I saw at the recent MRS conference for Financi...

    5 MIN READ

    Maria Twigge

    Marketing Automation: How Human is Your Research

    Delivering insights that have impact, resonance and clarity is always paramount for a researcher who needs to demonstrate the value of data analysis and running research studies. Many, many times ther...

    5 MIN READ

    Maria Twigge