7 MIN READ

Customers, Consumers & Shoppers: What's the Difference?

Dr Dorota Crockford

The Role of Collaboration in Building Customer Sal...

Understanding customers, what drives their decision making and what they want from businesses is the...

7 MIN READ

Nikki Foster

    Customers, Consumers & Shoppers: What's the Diff...

    If you are working in a customer-focused environment you might have come across three terms: customer, consumer and a shopper. If you ever wondered what the difference is and what impact this might ha...

    7 MIN READ

    Dr Dorota Crockford

    The Emotional Bottom Line: Can the Impact of Brandin...

    After spending a lot of time measuring and analysing brand in marketing research over the years, I found myself enjoying a couple of recent presentations I saw at the recent MRS conference for Financi...

    5 MIN READ

    Maria Twigge

    Marketing Automation: How Human is Your Research

    Delivering insights that have impact, resonance and clarity is always paramount for a researcher who needs to demonstrate the value of data analysis and running research studies. Many, many times ther...

    5 MIN READ

    Maria Twigge

    Consumer Behaviour in Marketing - An Overview

    As researchers, we are always looking to spot new trends in consumer behaviour before they happen. As Big Data continues to create opportunities for researchers and data scientists alike, businesses a...

    5 MIN READ

    Chris Martin

    4 Ways to Integrate Qual into Product Tests

    Online qualitative research provides a whole host of benefits to researchers and marketing managers alike. One of the key business areas in which it is most beneficial is product testing. Whether you ...

    5 MIN READ

    Chris Martin

    Simplifying Product Offerings with Qual and Quant

    No matter what kind of product a brand is looking to refine, market, promote, launch or re-launch at some point it is time to consider the individual features and benefits it offers and how they apply...

    5 MIN READ

    Maria Twigge

    The Role of Market Research In a Big Data World

    Big data describes the wealth of digital information produced by our interactions across the internet - the trails and footprints we leave. According to IBM, the term arises from the generation of con...

    5 MIN READ

    Chris Martin

    Is Online Qualitative Research Always Cheaper?

    During discussions about the pros and cons of online market research vs. face to face market research we quite often hear the standard argument that seems to persist across all sectors: "online must b...

    3 MIN READ

    Annette Smith

    3 Key Reasons to Take Your Market Research Online

    There are a vast array of reasons to move your offline research into the digital world. But here, we pick out three of the most vital reasons that exemplify exactly how online research can be a benefi...

    3 MIN READ

    Maria Twigge