How to Extend the Lifecycle of Customer Insights
Have you ever thought about the typical lifecycle of the insights that market researchers generate? Once you do, you might start to consider questions such as:
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As the market research industry continues to evolve, one of the most significant transformations is ...
Have you ever thought about the typical lifecycle of the insights that market researchers generate? Once you do, you might start to consider questions such as:
This year’s Market Research Society Annual Conference was filled to the brim with insightful seminars, thought-provoking discussions, and many opportunities to connect with new people, methods and min...
Since late 2023, when the buzz of generative AI promise reached its initial peak, a fascinating debate has been taking place within the insight industry. One that has worried just as many researchers ...
As humans, we're all naturally drawn to shiny objects; and if we're being honest, the market research industry is no different. We are often looking to the new, latest shiny things, whether that’s new...
Members of insight communities are motivated to participate in market research in many ways as we can see from the graph below; some are persuaded by financial incentives (21%), while others by wantin...
As commerce and market research look to broaden their insights into what shapes the trends at the heart of their consumer bases, combining digital tools and methods with a human or personal touch can ...
Research provides a learning foundation for all degrees in the social sciences. Equally, I believe social science degrees provide a foundation for graduates to excel in all types of research, includin...
Market research has been a boon for businesses since its inception, allowing stakeholders to get to know their customers and consumers on a fundamental level: understanding significant behavioural pat...
No two people will experience the same day in the market research industry – of course there will be some similarities across to-do lists with those working in the same roles, however there is usually...
Decision-making is a fickle, individual process, which is built up on a foundation of environmental and human factors. When it comes to decision-making in a business, stakeholders have a lot of differ...