16 MIN READ

Effective Insight Strategies: An Industry-Wide Discussion

Emily James

Are Your Stakeholders Asking the Right Questions?

“Tell me something I don’t know”

8 MIN READ

Emily James

Effective Insight Strategies: An Industry-Wide Discu...

The challenges insight professionals face today are significant, some new, and some we have carried with us since the very start. Investment, education, redesigning research strategies for the changin...

16 MIN READ

Emily James

Close Connections - Practical Ways to Support Real-T...

Important decisions happen every minute of every day. As normal people, we take the information apparent in that moment to make the best decision possible; as insight professionals we are responsible ...

8 MIN READ

Emily James

A Casual Conversation on Client-Agency Relationships

Building a strong client-agency relationship in the insights industry can be tough, mainly due to a perception gap about the other party on both sides of the relationship.

4 MIN READ

Sophie Grieve-Williams

Mind the Gap - Bridging the Gap Between Brands and C...

Consumer changes and trends have never changed so profoundly as they have in the last twelve months, with consumer attitude, behaviours and purchasing habits altering considerably and forcing business...

7 MIN READ

Sarah O'Neill

The Importance of Delegation in Managing Insight Act...

Delegation is one of the most important management skills we could learn in any profession. The ability to hand off the right task to the right person can be tough, especially if you’re not sure if yo...

8 MIN READ

Emily James

The Role of Focus Groups in our Quest for Expressive...

Data tells a story. As researchers, our role is to explore this story on behalf of stakeholders. Sometimes this is as simple as testing customer preference on, for example, tangible physical attribute...

9 MIN READ

Gareth Bowden

Just in Time - Making Research More Efficient?

In the Insights Industry, we are constantly on the lookout for ways to become more efficient. We have found ways to automate extraneous processes, design more impactful research experiences (for resea...

8 MIN READ

Emily James

Building a Research Technology Stack for Better Insi...

Technology stacks are more frequently discussed in the marketing and software development industries. As the name suggests, these are personalised ecosystems of technology created to work in conjuncti...

8 MIN READ

Emily James

Infographic: Our 2020 in Review

Last year, I wrote a review of FlexMR's journey to success in 2019, and mentioned that last year was a pretty tumultuous year... it's safe to say that 2020 managed to blow that right out of the water!

5 MIN READ

Sophie Grieve-Williams

Influencing C-Suite Decisions with Actionable Data

Isn’t influencing decision-making processes the goal of market research? Or at least, isn’t influencing decisions with actionable data what our goal has become through the evolution of our industry?

7 MIN READ

Emily James