6 MIN READ

Exploring the Connection Between Political, Social and Brand Loyalty

Emily James

What are the Key Strategic Considerations of Insig...

In most organisations, insight teams are not short of data, tools, or analytical capability. Dashboa...

11 MIN READ

Harriet Williams

    Exploring the Connection Between Political, Social a...

    Over the past few months, we have been researching how the British public express loyalty - not just to brands, but in all facets of their daily lives. What we found was a direct connection between th...

    6 MIN READ

    Emily James

    Customer Community Panels: The Secret to Building Br...

    Online customer community panels have moved from an emerging technology to the mainstream. And yet, despite this, they are still not fully embraced for the rich source of insight that they are. Many s...

    8 MIN READ

    Charles Pearson

    Challenger Brands: The Defining Threat to Customer R...

    The term ‘disruption’ provokes one of two common reactions within businesses, depending on the context in which it stands. New technological disruption can provoke an interested, even happy, reaction ...

    9 MIN READ

    Emily James

    What it Means to Turn Customer Centricity into Custo...

    Customer centricity and customer Obsession are two sides of the same coin, just with varying degrees of intensity. Customer centricity is a mindset that focuses on providing positive experiences for c...

    8 MIN READ

    Emily James

    Why Insight Levels the Playing Field Between Establi...

    The one element that really matters for long-term success of a brand is its ability to understand their customers and marketplace. Every brand has to keep evolving to keep maintaining its relevance wi...

    9 MIN READ

    Paul Hudson

    How to Navigate the Market Research Technology Lands...

    It is quite hard to make business decisions on a daily basis, from choosing the right team, to choosing the right line of expansion, everything is important when it comes to having a successful busine...

    8 MIN READ

    Mayra Munguia

    What Political and Social Studies can Teach Research...

    Brand loyalty is defined as a behaviour pattern where consumers become committed to a particular brand and make repeat purchases over time. It’s a concept that’s simple in premise, but more complex in...

    9 MIN READ

    Emily James

    Using Research to Determine your Brand Archetype

    Archetypes are a staple in many different disciplines and work as a driving force of authenticity and identity.

    10 MIN READ

    Emily James

    Re-imagining Research Experiences by Putting Partici...

    As an industry, we are obsessed – and rightly so – with customer and user experiences. There are a variety of ways in which we seek to understand every stage of the customer journey. From post-purchas...

    7 MIN READ

    Chris Martin

    Are Integrated Platforms the Future of Market Resear...

    The New Year prompted the release of a myriad of predictive articles as to what the future of market research will look like. Adaptability and flexibility seem to be the main themes of the insights in...

    7 MIN READ

    Emily James