10 MIN READ

Using Research to Determine your Brand Archetype

Emily James

The Role of Collaboration in Building Customer Sal...

Understanding customers, what drives their decision making and what they want from businesses is the...

7 MIN READ

Nikki Foster

    Using Research to Determine your Brand Archetype

    Archetypes are a staple in many different disciplines and work as a driving force of authenticity and identity.

    10 MIN READ

    Emily James

    Re-imagining Research Experiences by Putting Partici...

    As an industry, we are obsessed – and rightly so – with customer and user experiences. There are a variety of ways in which we seek to understand every stage of the customer journey. From post-purchas...

    7 MIN READ

    Chris Martin

    Are Integrated Platforms the Future of Market Resear...

    The New Year prompted the release of a myriad of predictive articles as to what the future of market research will look like. Adaptability and flexibility seem to be the main themes of the insights in...

    7 MIN READ

    Emily James

    Top 12 Insight and Market Research Blogs 2019

    As research geeks, the only thing we love more than writing about the latest insight trends, methodologies and technologies is reading about them. Fortunately for us, the insight community is full of ...

    13 MIN READ

    Chris Martin

    The 2018 Christmas Consumer Barometer

    Every year, we use our online insight platform to access to UK consumers and dig beneath the surface of Christmas and take the pulse of the nation. We look at a broad range of topics, including shoppi...

    8 MIN READ

    Chris Martin

    How Insights Professionals Contribute to Revenue Gro...

    According to the Bureau of Labour Statistics (BLS), in 2017, Market Research Analysts make an average of $63,230 (just under £50,000) per year. Now, this isn’t an article arguing that Market Research ...

    8 MIN READ

    Heather Wendlandt

    3 Golden Rules for Building an Online Insight Platfo...

    The way we conduct research is constantly changing in accordance to the world around us. Influencing factors that would never have been a factor 5 years ago, are now essential to consider as they add ...

    7 MIN READ

    Emily James

    Evolving Data Security and Privacy Policies for GDPR...

    Here we are, 6 months on from the May 25th deadline and what now for GDPR? If you are reading that sentence and thinking to yourself “GDPR? - that ship has sailed” then I urge you to read on.

    7 MIN READ

    Louisa Thistlethwaite

    Beating the Competition: How Insight Drives Brand Re...

    Brand relevance is an integral part of building a brand identity, and successful brand identities are constantly customer-focused. In each stage of a brand’s identity evolution, businesses keep in con...

    8 MIN READ

    Emily James

    Demonstrating the Value of a Community Panel

    Community panels have been around for close to 20 years and have only grown in popularity as more companies recognise the importance of talking with their customers on a regular basis in order to make...

    8 MIN READ

    Charles Pearson