16 MIN READ

The 10 Best Podcasts for Market Research and Insight Professionals

Chris Martin

Closeness That Travels: How Technology Can Strengt...

What is technology actually doing to customer closeness? Depending on who you ask, it’s either bring...

6 MIN READ

Ed Hill

    The 10 Best Podcasts for Market Research and Insight...

    Just as blogs and video content before them, podcasts are exploding in popularity and are quickly becoming a mainstay of audience media consumption. In fact, the annual report that looks into podcasti...

    16 MIN READ

    Chris Martin

    Inspiring Action: The Active Role of Insight in Deci...

    Using the words of our very own CEO, Paul Hudson: “To survive in a global marketplace, brands cannot afford to wait on data. Decisions must be made fast. And they must be reliably informed.” That’s wh...

    7 MIN READ

    Amy Greenwood

    Animated Insights: The Bridges That Bind Political, ...

    In our 2019 report, Tribes: An Exploration of Political, Social and Brand Loyalties, we identified a number of surprising trends that underpin the similarities in consumer loyalty across different fac...

    7 MIN READ

    Sophie Grieve-Williams

    Using Journalistic Principles to Drive Informed Deci...

    While I was at the Insights Association South East Chapter’s Annual Spring Event in New Orleans, I was fortunate to have an opportunity to present a seminar of my own. It was a fantastic event, packed...

    9 MIN READ

    Chris Martin

    Culture & Connectivity: Teamwork Makes the Dream...

    During my day at the Insights Association South East Chapter’s 2019 Spring Event, I was fortunate enough to sit on a panel with Kristi Zuhlke of KnowledgeHound and Courtney Williams of Lucid to discus...

    8 MIN READ

    Chris Martin

    How to Tap into the Collective Mind of Consumer Trib...

    As Mitchell and Imrie state, “a tribal approach to consumer behaviour answers marketers’ calls to look beyond conventional marketing theory and avoid pidgeonholing (sic) consumers through providing a ...

    8 MIN READ

    Emily James

    The Role of Social Media Insights in Research Schedu...

    Social media is a weird and wonderful place, full of everything from existential and political debates to videos of cute animals and easy recipes. But for those within market research or the business ...

    7 MIN READ

    Emily James

    Giving the Power Back: Putting Consumers in Control

    In an era where brand competitiveness is prevalent, successful brands, must be relentless in their efforts to strategically ignite their creativity and evolve their brand. It’s exciting when you think...

    8 MIN READ

    Charlotte Evans

    Balancing Research Between Loyal and Transient Consu...

    Customer Relationship management can be tricky to navigate, especially considering that there are two different types of customers to content with. Within our recent research report, we have identifie...

    7 MIN READ

    Emily James

    Exploring the Connection Between Political, Social a...

    Over the past few months, we have been researching how the British public express loyalty - not just to brands, but in all facets of their daily lives. What we found was a direct connection between th...

    6 MIN READ

    Emily James