7 MIN READ

A 7-Step Market Research Process for Guaranteed Success

Emily James

What are the Key Strategic Considerations of Insig...

In most organisations, insight teams are not short of data, tools, or analytical capability. Dashboa...

11 MIN READ

Harriet Williams

    A 7-Step Market Research Process for Guaranteed Succ...

    So, while there might not be a one-stop shop for guaranteed success for anything in this world, there are certainly guides that can definitely help to increase your chances. This, I’m hoping, is one o...

    7 MIN READ

    Emily James

    Can You Predict Where your Brand will be in 10 Years...

    Where will you be in 10 years’ time? That is a hard question for anyone to answer.

    8 MIN READ

    Emily James

    Turbocharging Customer-Centric Marketing with Insigh...

    Marketing, as with all other business departments and industries globally, relies a lot on market research, primarily to form and inform campaigns and gather feedback at to their success. However, for...

    8 MIN READ

    Emily James

    5 Uncomfortable Truths about the Insights Industry

    The insights industry is a wonderful place to be right now – innovation in new methods, expanding horizons and more influence in boardrooms. Overall, businesses realise that it is imperative that thei...

    7 MIN READ

    Paul Hudson

    How to Write a Market Research Brief (+ Free Templat...

    A market research brief is a document a client produces detailing important information about their unique situation and research requirements. This information should include (but is not limited to) ...

    7 MIN READ

    Emily James

    What is Marketing Research: The Many Faces of Market...

    What is marketing research? This might just be the most asked question in relation to market research on the internet today. It is also a question that has a deceptively complex answer depending on: w...

    8 MIN READ

    Emily James

    How Software Developers Shape Modern Research Experi...

    This is the third (and final) part of my MRMW EU 2019 summary series. You can read my Day 1 summary here, and my overview of the second day here.

    7 MIN READ

    Chris Martin

    Technology that Transfers and Facilitates Knowledge ...

    This is the second part of my MRMW EU 2019 summary. You can read my Day 1 summary here, or my deep dive into FlexMR CEO Paul Hudson’s session on the role of Developers and Researchers in shaping resea...

    9 MIN READ

    Chris Martin

    Technology as an Enabler of Better Research (MRMW Su...

    This is the first part of my MRMW EU 2019 summary. You can read my Day 2 summary here, or my deep dive into FlexMR CEO Paul Hudson’s session on the role of Developers and Researchers in shaping resear...

    9 MIN READ

    Chris Martin

    What is Correlation Analysis? A Definition and Expla...

    Correlation analysis is a topic that few people might remember from statistics lessons in school, but the majority of insights professionals will know as a staple of data analytics. However, correlati...

    10 MIN READ

    Emily James