8 MIN READ

Can You Predict Where your Brand will be in 10 Years?

Emily James

Closeness That Travels: How Technology Can Strengt...

What is technology actually doing to customer closeness? Depending on who you ask, it’s either bring...

6 MIN READ

Ed Hill

    Can You Predict Where your Brand will be in 10 Years...

    Where will you be in 10 years’ time? That is a hard question for anyone to answer.

    8 MIN READ

    Emily James

    Turbocharging Customer-Centric Marketing with Insigh...

    Marketing, as with all other business departments and industries globally, relies a lot on market research, primarily to form and inform campaigns and gather feedback at to their success. However, for...

    8 MIN READ

    Emily James

    5 Uncomfortable Truths about the Insights Industry

    The insights industry is a wonderful place to be right now – innovation in new methods, expanding horizons and more influence in boardrooms. Overall, businesses realise that it is imperative that thei...

    7 MIN READ

    Paul Hudson

    How to Write a Market Research Brief (+ Free Templat...

    A market research brief is a document a client produces detailing important information about their unique situation and research requirements. This information should include (but is not limited to) ...

    7 MIN READ

    Emily James

    What is Marketing Research: The Many Faces of Market...

    What is marketing research? This might just be the most asked question in relation to market research on the internet today. It is also a question that has a deceptively complex answer depending on: w...

    8 MIN READ

    Emily James

    How Software Developers Shape Modern Research Experi...

    This is the third (and final) part of my MRMW EU 2019 summary series. You can read my Day 1 summary here, and my overview of the second day here.

    7 MIN READ

    Chris Martin

    Technology that Transfers and Facilitates Knowledge ...

    This is the second part of my MRMW EU 2019 summary. You can read my Day 1 summary here, or my deep dive into FlexMR CEO Paul Hudson’s session on the role of Developers and Researchers in shaping resea...

    9 MIN READ

    Chris Martin

    Technology as an Enabler of Better Research (MRMW Su...

    This is the first part of my MRMW EU 2019 summary. You can read my Day 2 summary here, or my deep dive into FlexMR CEO Paul Hudson’s session on the role of Developers and Researchers in shaping resear...

    9 MIN READ

    Chris Martin

    What is Correlation Analysis? A Definition and Expla...

    Correlation analysis is a topic that few people might remember from statistics lessons in school, but the majority of insights professionals will know as a staple of data analytics. However, correlati...

    10 MIN READ

    Emily James

    Putting a Price on Big Data: How Society Values Info...

    As demonstrated by another of our blogs, our digital society is continually producing enormous amounts of real-time data. Through our smart home devices, smart phones, social media accounts, web behav...

    6 MIN READ

    Louisa Thistlethwaite