Lifting the Lid on Consumer Duty in 2025
Consumer Duty is perhaps the single largest challenge for financial service research and insight teams in the past decade. Customer understanding has been a particular point of focus for many brands a...
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Consumer Duty is perhaps the single largest challenge for financial service research and insight tea...
Consumer Duty is perhaps the single largest challenge for financial service research and insight teams in the past decade. Customer understanding has been a particular point of focus for many brands a...
Whether you’re reading this as part of an agency insight team, a client-side insight team, or a business professional seeking advice, we can all agree that collaboration is a soft skill and a signific...
After a day of inspiring presentations and workshops, we asked attendees of the 2025 FlexMR Customer Salience Summit a simple question. When you leave here, what will you do differently based on what ...
When considering “connection” in market research, there are several prominent links we focus on establishing and nurturing. Often the most commonly discussed, we refer to connecting businesses and sta...
The first week of October 2025 marks National Customer Service Week: a week dedicated to celebrating the vital role customer service plays in businesses and communities. It’s a chance for businesses t...
What does it mean to be truly customer-led?
Predicting the future is only really possible in the vaguest and least surprising way; predictions like ‘tomorrow will arrive’, though true, don’t exactly make you Nostradamus. The modern world is inf...
In boardrooms around the world, "customer-centricity" is a universal goal. Yet, a significant gap exists between this ambition and reality. Whilst 73% of senior executives believe a customer-first app...
Objectives make the business world go round. Every stakeholder and team member from the very top of the C-suite to the background-working and customer-facing staff understand that they work towards ac...
In the world of research and insight, we have heard our fair share of trends and terminology, but one that is here to stay is ‘customer-led transformation’. When hearing terms like this it is understa...