19 MIN READ

Connection & Communication: Principles of Insight Activation

Emily James

Infographic: Common Panel Health Issues and Remedi...

Market research panels are incredibly useful tools for powerful insight generation. With panel resea...

4 MIN READ

Sophie Grieve-Williams

Connection & Communication: Principles of Insigh...

Insight activation is a crucial challenge for all insight professionals. In this stage, the insights from the research experience should be communicated effectively and put to good use by the project ...

19 MIN READ

Emily James

5 Creative Ways to Communicate Complex Information

Communicating complex information can be one of the hardest parts of conveying insights, especially as the demands and challenges that insight teams face have also become more complex.

7 MIN READ

Sophie Grieve-Williams

Are Your Stakeholders Asking the Right Questions?

There is a phrase you might have heard in various contexts, sometimes genuine sometimes voiced with snark, but the purest form of this sentiment is a key goal for insight teams across all industries. ...

8 MIN READ

Emily James

The Power of In-House Research Teams, and How to Enh...

Over the years, I have worked with many different clients, and as such have been involved in numerous projects commissioned by clients’ research teams as well as projects purely for stakeholders who h...

7 MIN READ

Charlotte Duff

Breaking Down 5 Barriers to Insights Activation

Insight teams are constantly breaking down a variety of barriers within the daily life of market research. Barriers to getting funding, finding out contextual information about the research request, g...

6 MIN READ

Emily James

How Market Researchers Can Win Over Leadership Teams

Winning over leadership teams is critical to a successful research experience, as well as the continued success of the insights industry itself. Without stakeholders to continue requesting research an...

7 MIN READ

Emily James

What Sets Winning Insight Teams Apart?

What does it mean to be a successful insights team? This eminent question that can lead to a lot of success within the insights industry, inspiring insight teams to work towards becoming the best insi...

7 MIN READ

Emily James

Exploring the Effectiveness of Creative Reporting Fo...

The term ‘report’ has very traditional connotations even now. Most people would think of a lengthy written document detailing the minutiae of a situation, experience, process from start to end, with s...

6 MIN READ

Emily James

Does your Brand Need an Insights Advocate?

How far does the influence of insights stretch within your brand? If the answer is not far, then you might need to consider recruiting Insight Advocates into teams within your organisation.

6 MIN READ

Emily James

A Day in the Life of a Market Researcher

A day in the life of a market researcher seemed like quite an easy task to write about – until I sat down to write about it and realised that a researcher’s role can be so varied from one day to the n...

6 MIN READ

Maisie Furneaux