12 MIN READ

Why Customer Experience is the Growth Engine for Modern Brands

Charlotte Duff

Why Customer Experience is the Growth Engine for M...

Customer experience (CX) has moved far beyond a buzzword or a set of performance metrics. Today, it ...

12 MIN READ

Charlotte Duff

    Why Customer Experience is the Growth Engine for Mod...

    Customer experience (CX) has moved far beyond a buzzword or a set of performance metrics. Today, it is one of the most powerful drivers of loyalty, advocacy, and long-term profitability. Brands that t...

    12 MIN READ

    Charlotte Duff

    How Customer Insight Communities Turn Trust, Belongi...

    If you’re reading this, you probably work in research or marketing. But I’m sure you’ll also have experiences as a customer of other brands that may have left you frustrated. That’s the experience I w...

    9 MIN READ

    Laura Butterworth

    Customer Closeness: Building a Customer-Centric Comp...

    In a world awash with data, dashboards and quarterly trackers, it is surprisingly easy to forget that underneath it all - customers are people. They have lives, feel pressures, make trade-offs and hol...

    7 MIN READ

    Danielle Wilkinson

    The Role of Collaboration in Building Customer Salie...

    Understanding customers, what drives their decision making and what they want from businesses is the key principle of market research, and as market researchers it is something we are well-versed in.

    7 MIN READ

    Nikki Foster

    Lifting the Lid on Consumer Duty in 2025

    Consumer Duty is perhaps the single largest challenge for financial service research and insight teams in the past decade. Customer understanding has been a particular point of focus for many brands a...

    7 MIN READ

    Charlotte Duff

    3 Practical Steps to Better Business Collaboration

    Whether you’re reading this as part of an agency insight team, a client-side insight team, or a business professional seeking advice, we can all agree that collaboration is a soft skill and a signific...

    7 MIN READ

    Emily James

    8 Actionable Takeaways from the 2025 Customer Salien...

    After a day of inspiring presentations and workshops, we asked attendees of the 2025 FlexMR Customer Salience Summit a simple question. When you leave here, what will you do differently based on what ...

    9 MIN READ

    Charlotte Duff

    A Guide to Third Sector Consumer Connection and Sali...

    When considering “connection” in market research, there are several prominent links we focus on establishing and nurturing. Often the most commonly discussed, we refer to connecting businesses and sta...

    6 MIN READ

    Harriet Williams

    The Link Between Customer Service, Customer Salience...

    The first week of October 2025 marks National Customer Service Week: a week dedicated to celebrating the vital role customer service plays in businesses and communities. It’s a chance for businesses t...

    7 MIN READ

    Danielle Wilkinson

    A Road Map for Customer-Led Transformation

    What does it mean to be truly customer-led?

    15 MIN READ

    Emily James