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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 29 March
The insights industry is constantly searching for ways in which we can support stakeholders, but of those we have found, do we know which strategies are the right ones? Here are a few practical ways based on close connections that aid real-time decision making.
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Tags: Market Research Business Strategy Scale

Posted by Emily James on 18 February
Delegation is tough, but could be crucial to scaling the reach and influence of an insights team. Here with experience-based insight from Alice Williams at British Gas, we explore the key to impactful delegation techniques in the insights industry.
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Tags: Business Strategy Scale Empowerment

Posted by Sophie Grieve-Williams on 11 February
There are a few key elements to a successful insights team - strategies, individuals, and methodologies that all work together as one to generate key insights and enhance the reach of data.
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Tags: Insight Innovation Employee Engagement Scale

Posted by Sophie Grieve-Williams on 29 January
Reach is important for all insight professionals, as the more people we can reach with data, the more informed their decisions will be. However, it is one of our greatest challenges in this day and age, so we've come up with four sure-fire ways to help extend the reach of your consumer data.
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Tags: Video Scale Animated Insights