8 MIN READ

What is Data-Driven Decision Making?

Emily James

The Future of Technology in Market Research

As the market research industry continues to evolve, one of the most significant transformations is ...

7 MIN READ

James Watson

    What is Data-Driven Decision Making?

    Data-driven decision making is exactly what it sounds like; a process by which stakeholders use data to inform their decisions. This sentiment is what the entire insights industry is based on, as we a...

    8 MIN READ

    Emily James

    The Case for Combining Next Generation Tech with Hum...

    There is nothing as complex as the human brain, capable of performing many complex functions at once. But technology is a catching up, able to automate processes, hasten project timelines, and so much...

    8 MIN READ

    Emily James

    What to Do When No One Wants Your Research Data

    In the midst of a global pandemic, it can feel like we are drowning in a vast sea of numbers. Every day, reading or watching the news requires what feels like A-Level maths to keep up with R rates, pr...

    7 MIN READ

    Annette Smith

    Knowledge Management: Giving Structure to Insights

    Data and insight are the lifeblood of market research, branded organisations, and logical decision-making. The knowledge gained by data and insight is used by everyone at all levels, whether conscious...

    8 MIN READ

    Emily James

    Forget the Dashboard: The Case for Collaborative Cur...

    I’ve learnt a lot about our collective capability to work remotely in recent months; more broadly, as humans, I continue to be impressed by our adaptability, especially when it comes to technology. Th...

    8 MIN READ

    Sally Nicholls

    How to Use Online Research Platforms to Drive Insigh...

    Insights engagement is a term that has grown in popularity over the past decade. As the role of data and knowledge in decision making have been bought to the forefront of company cultures, driven by a...

    7 MIN READ

    Chris Martin

    Videos, Images, Numbers, Text: Blending Data Formats...

    Determining the correct methodology to use when faced with a research question can be daunting. There are many options to choose from, and often, researchers resort to a standard survey, but what if t...

    6 MIN READ

    Dr Katharine Johnson

    The Insights Industry Needs Digital Integration, Not...

    Digital transformation. Anyone who works in or adjacent to a marketing function will have surely heard this dreaded buzzword. I certainly know I have – a lot. Shorthand for adopting technological repl...

    7 MIN READ

    Chris Martin

    Examining the Causes of the Gulf in Research Client-...

    When I was asked to write a blog on this hefty topic, I realised there was no way I was able to examine this topic on my own; so in the true fashion of an insight professional, I decided to bring in r...

    6 MIN READ

    Heather Wendlandt

    Are Survey Chatbots Coming of Age?

    The first chatbot I ever came into contact with was Cleverbot when I was in school. Cleverbot is a bot created by AI scientist Rollo Carpenter and first went online in 1997; anyone could have conversa...

    9 MIN READ

    Emily James