8 MIN READ

How to Measure the Success of Insights Activation

Emily James

The Future of Technology in Market Research

As the market research industry continues to evolve, one of the most significant transformations is ...

7 MIN READ

James Watson

    How to Measure the Success of Insights Activation

    Measuring the success of anything in market research can be tricky: the success of a project, the success of a particular decision within the research process, the success of a task, and but in partic...

    8 MIN READ

    Emily James

    8 Common Insight Platform Pitfalls (and How to Avoid...

    After more than 10 years working in online and mobile market research I have worked with many insight, product and marketing professionals to set-up insight platforms to guide the business to success.

    7 MIN READ

    Maria Twigge

    What is a Market Research Playbook?

    Playbooks are a great educational tools present in all industries for a variety of different audiences. Sports playbooks are most likely the most well-known example of a playbook, containing key infor...

    9 MIN READ

    Emily James

    Effective Insight Strategies: An Industry-Wide Discu...

    The challenges insight professionals face today are significant, some new, and some we have carried with us since the very start. Investment, education, redesigning research strategies for the changin...

    17 MIN READ

    Emily James

    Close Connections - Practical Ways to Support Real-T...

    Important decisions happen every minute of every day. As normal people, we take the information apparent in that moment to make the best decision possible; as insight professionals we are responsible ...

    8 MIN READ

    Emily James

    Community Panels - A Practical Guide to Improving Da...

    When it comes to research communities, improving data quality lies at the heart of every successful research community panel. That’s why, when discussing community panels, I can’t help but turn the sp...

    6 MIN READ

    Charlotte Evans

    Mind the Gap - Bridging the Gap Between Brands and C...

    Consumer changes and trends have never changed so profoundly as they have in the last twelve months, with consumer attitude, behaviours and purchasing habits altering considerably and forcing business...

    7 MIN READ

    Sarah O'Neill

    6 Ways to Involve Stakeholders in Qualitative Resear...

    While quantitative data enjoy a warm, positive reception across most businesses – engaging decision-makers with qualitative insight can often prove a greater challenge. Lacking in statistical rigour, ...

    7 MIN READ

    Chris Martin

    How to Speed Up Qualitative Fieldwork Without Compro...

    We often come across unexpected issues in the insights industry, especially in the research process things never go quite as smoothly as we might desire. However, if there is one thing we can agree on...

    7 MIN READ

    Laura Butterworth

    Four Ways Researchers Can Form Strong Stakeholder Re...

    The researcher-stakeholder relationship is frequently and widely discussed, yet in a practical sense it’s not always clearly laid out as to how insight professionals can achieve a stronger relationshi...

    7 MIN READ

    Josie Sanderson