7 MIN READ

Best Practices for Transferring Research Participant Data Securely

Louisa Thistlethwaite

Lifting the Lid on Consumer Duty in 2025

Consumer Duty is perhaps the single largest challenge for financial service research and insight tea...

7 MIN READ

Charlotte Duff

    Best Practices for Transferring Research Participant...

    The title of this blog is slightly misleading, the word ‘transferring’ implies that data security is an action or process which is brought out at a discrete phase during a client-agency relationship, ...

    7 MIN READ

    Louisa Thistlethwaite

    Guest Post: A Bot's Guide to Market Research Moderat...

    This is a guest post from Susan Bell - a qualitative research specialist and director of Susan Bell Research. Sue loves to conduct all forms of qualitative research, including new ways such as qualita...

    6 MIN READ

    Susan Bell

    In-House Insight vs. Research Agencies: Which is Bes...

    It’s that age old debate; which approach should you take to ensure maximum insight is gained from your market research project? Do you use an in-house insight team or employ an independent market rese...

    4 MIN READ

    Chris Martin

    What Clients Want: 3 Key Aspects of the Best Researc...

    As a researcher, it is always important to consider the point of view of your audience. In many cases this means understanding what it is that your client wants to know. The purpose of a research repo...

    5 MIN READ

    Kimberley Bell

    Are Research Participants Stakeholders?

    Decision making is vital to business success. It is necessary to continuously drive business forward and encourage both growth & development. Many techniques can be used to help businesses make an...

    5 MIN READ

    Grayling Ferguson

    The 5 Key Stakeholders in Any Long-Term Research Pro...

    Every market research project is different. By extension, each project requires the attention of different stakeholders within an organisation. This could make any project seem rather overwhelming fro...

    6 MIN READ

    Dr Dorota Crockford

    Does Your Boardroom Need More Market Research?

    There is a perception that market research has, over time, lost its place in the boardroom. However, that is not the case. Market research has, and always will, play a role - even if that role could b...

    6 MIN READ

    Charles Pearson

    What is Brand Strategy? Defining and Building Your B...

    Brand strategy, by definition, is a long term inter-departmental plan for a brand to achieve specific, pre-defined goals. A successful brand strategy must be well-designed and executed across all busi...

    7 MIN READ

    Chris Martin

    How to Choose a Market Research Methodology

    Businesses are increasingly challenging market research to deliver insight with impact, which supports decision making and provides clear direction. Unfortunately, market research is often criticised ...

    6 MIN READ

    Louisa Thistlethwaite

    3 Ways to Use Conjoint Analysis in Market Research

    The term ‘conjoint’ is described simply as “pertaining to or formed by two or more in combination.” This, in my opinion, is a very good summary of what conjoint analysis is and what it is most useful ...

    6 MIN READ

    Dr Dorota Crockford