7 MIN READ

Choosing the Right Digital Research Provider: 6 Top Tips

Charles Pearson

Lifting the Lid on Consumer Duty in 2025

Consumer Duty is perhaps the single largest challenge for financial service research and insight tea...

7 MIN READ

Charlotte Duff

    Choosing the Right Digital Research Provider: 6 Top ...

    With a wealth of experience in the market research industry directing operations across numerous prevalent agency side brands, Charles Pearson, our Senior VP, has seen it all. Among his many historic ...

    7 MIN READ

    Charles Pearson

    4 Principles of Behavioural Economics Market Researc...

    Behaviour economics is the study of the psychological and behavioural variables involved in the decision making process of consumers. Over time behavioural economic experiments have identified a range...

    8 MIN READ

    Maria Twigge

    Understanding the Customer Journey: What, When, Why ...

    Creating an unrivalled customer experience is an aspiration of every organisation today but how to achieve this? The customer journey has long since been looked upon as a lens for experiential examina...

    6 MIN READ

    Louisa Thistlethwaite

    6 Creative Examples of Ethnographic Research in Acti...

    Harvard Business Review defines ethnography as a “branch of anthropology that involves trying to understand how people live their lives.” For the purposes of market research, ethnography is an indirec...

    5 MIN READ

    Dr Dorota Crockford

    How to Use Co-Creation to Generate Valuable Insight

    Maintaining a competitive advantage and delivering against customer expectations is fundamental to business success. To achieve both, companies are looking for valuable insights on which to base a str...

    4 MIN READ

    Amy Greenwood

    Fact or Fiction: Virtual Reality in Market Research

    In early 2016, McDonalds in Sweden launched ‘Happy Goggles’, a program whereby Happy Meals are sold in boxes that transform into virtual reality (VR) headsets… If this doesn’t make it clear that VR is...

    7 MIN READ

    Alison Little

    Why Ethnography is Still the Best Form of Research

    Let’s be honest. A lot of people view ethnography as an expensive, time consuming form of research. Whether its service, product, or experience development – ethnography is rarely ever considered. Muc...

    5 MIN READ

    Iulia Ghindeanu

    Guest Post: How People Talk in Online Qual - It's Al...

    This is a guest post from Susan Bell - a qualitative research specialist and director of Susan Bell Research. Sue loves to conduct all forms of qualitative research, including new ways such as qualita...

    7 MIN READ

    Susan Bell

    10 Market Research Mistakes You Need to Stop Making

    Almost everyone believes they can be a market researcher, whether they have any formal training or not. Indeed, I’ve long believed they can – but with some training! I believe the core attributes of a...

    10 MIN READ

    Paul Hudson

    How to be a Terrible Market Researcher in 8 Easy Ste...

    Over many years now I’ve been honing my skills as a terrible market researcher and I thought it was about time to share some of the highlights to ensure the industry keeps up with the latest ways to c...

    6 MIN READ

    Maria Twigge