5 MIN READ

Overcoming the Barriers to Effectively Analysing Big Qual

Dr Dorota Crockford

3 Challenges Facing Financial Services Market Rese...

The landscape in the financial services sector is forever changing, this brings a unique set of chal...

10 MIN READ

Michael Connor

    Overcoming the Barriers to Effectively Analysing Big...

    Gathering big qual online has many benefits and often results in lots of data for a couple of reasons. Firstly, the anonymity of online qual encourages participants to open up and share more detail wi...

    5 MIN READ

    Dr Dorota Crockford

    Data Mining: Social Media vs. Online Communities

    Neither social media nor online research communities are new platforms for businesses to communicate with consumers over. Still, there is no denying that social media has grown in recent years. And it...

    8 MIN READ

    Emily James

    Getting Started With DIY Market Research: A Step-by-...

    In a world of global commerce, market research is simply essential. It allows companies to keep in touch with market trends and consumer behaviour, views and interests to ensure they are providing a c...

    7 MIN READ

    Grayling Ferguson

    Engaging Market Research Participants in the Transfo...

    In this globalised economy, giving the customer exactly what they want is more important than ever before. The massive number of competitors present in every market has made getting ahead of the game ...

    6 MIN READ

    Mayra Munguia

    The Impact of Artificial Intelligence in Market Rese...

    To understand the impact that artificial intelligence (AI) will have on market research, it is first important to be clear about what exactly AI is and what it is not. Artificial intelligence is the i...

    8 MIN READ

    Chris Martin

    The Best LinkedIn Groups for Insight Professionals

    LinkedIn is a professional social network that offers countless opportunities for networking; for keeping track of industry developments and connecting with those within. To make this even easier Link...

    7 MIN READ

    Emily James

    Pros and Cons of Crowdsourcing as a Market Research ...

    RMSresults.com defines crowdsourcing as, ‘the act of outsourcing tasks, traditionally performed by staff or contractors, to a large group of people or crowd’. Businesses use it for a variety of reason...

    5 MIN READ

    Dr Dorota Crockford

    5 Questions Your Market Research Agency Should Be As...

    Market research agencies strive to deliver the most insightful research findings for their clients and often go the extra mile and beyond to do so - yet, clients continue to be dissatisfied with provi...

    6 MIN READ

    Lucia Hoffart

    Man vs. Machine: An Insight Community Analysis Chall...

    Those of you who attended IIeX Europe earlier this month may have had the opportunity to hear me present the outcomes of our recent qualitative analysis exploration in ‘Man Vs Machine’. At FlexMR we v...

    10 MIN READ

    Charlotte Duff

    Agencies vs. In-House Market Research Teams - Where ...

    In a world of zero spend marketing strategies, economic uncertainties and globalised market research; insight departments are under more pressure than ever to have an impact on the bottom line. A key ...

    6 MIN READ

    Maria Twigge