7 MIN READ

Does your Brand Need an Insights Advocate?

Emily James

5 Easy Ways to Measure Customer Centricity

There are a number of organisations now that either proclaim to be customer-centric, or are taking s...

7 MIN READ

Emily James

Does your Brand Need an Insights Advocate?

How far does the influence of insights stretch within your brand? If the answer is not far, then you might need to consider recruiting Insight Advocates into teams within your organisation.

7 MIN READ

Emily James

Simple Ways to Curate Insights for Senior Audiences

Reporting is one of the most important stages of market research, and isn’t really given the attention it deserves in favour of the arguably more exciting data collection and analysis stages. However,...

7 MIN READ

Emily James

What is Human Experience Research?

As researchers, its our job to explore a range of different approaches and methodology for any given project. We do this to choose an approach that will get us the best, most relevant data available. ...

7 MIN READ

Samantha Nicholson

Customer Immersion Sessions - A Simple Guide

Since the very beginning, market research has been trying to connect brands and customers together for the betterment of both parties. Generating high-quality insights is a key incentive for stakehold...

9 MIN READ

Emily James

How to Scale Creative Qual for Rich Consumer Underst...

Qualitative data is by its very nature more difficult to analyse than quantitative data. Quant data usually consists of numbers and stats… lovely, logical numbers and stats; qual however brings in sta...

8 MIN READ

Russell Elliot

5 Strategies to Turn Insights into Action

Turning insights into action – the end game for both insight professionals and stakeholders. But it’s also one of the trickiest challenges we face.

7 MIN READ

Emily James

Infographic: A Recipe for the Perfect Insights Commu...

When formed and maintained correctly, insights communities are typically places of vibrant conversation and insight generation. Respondents can complete research tasks, chat amongst themselves in foru...

4 MIN READ

Sophie Grieve-Williams

A Day in the Life of a Market Researcher

A day in the life of a market researcher seemed like quite an easy task to write about – until I sat down to write about it and realised that a researcher’s role can be so varied from one day to the n...

7 MIN READ

Maisie Furneaux

Asking the Right Questions: A Guide to Effective Sur...

Surveys are one of the staples of market research. Insight professionals have been designing surveys since market research first began, with the aim to get the best data possible. Surveys, along with ...

7 MIN READ

Emily James

The Impact of User Experience on Market Research

I have to confess I’ve recently found myself getting to that age where I sometimes think to myself ‘ooh young people today, with their bubble tea in a jam jar and 'Tik Toking’. Especially when you rea...

6 MIN READ

Annette Smith