7 MIN READ

What is Human Experience Research?

Samantha Nicholson

Are Your Stakeholders Asking the Right Questions?

“Tell me something I don’t know”

8 MIN READ

Emily James

What is Human Experience Research?

As researchers, its our job to explore a range of different approaches and methodology for any given project. We do this to choose an approach that will get us the best, most relevant data available. ...

7 MIN READ

Samantha Nicholson

Customer Immersion Sessions - A Simple Guide

Since the very beginning, market research has been trying to connect brands and customers together for the betterment of both parties. Generating high-quality insights is a key incentive for stakehold...

9 MIN READ

Emily James

How to Scale Creative Qual for Rich Consumer Underst...

Qualitative data is by its very nature more difficult to analyse than quantitative data. Quant data usually consists of numbers and stats… lovely, logical numbers and stats; qual however brings in sta...

7 MIN READ

Russell Elliot

5 Strategies to Turn Insights into Action

Turning insights into action – the end game for both insight professionals and stakeholders. But it’s also one of the trickiest challenges we face.

6 MIN READ

Emily James

Infographic: A Recipe for the Perfect Insights Commu...

When formed and maintained correctly, insights communities are typically places of vibrant conversation and insight generation. Respondents can complete research tasks, chat amongst themselves in foru...

4 MIN READ

Sophie Grieve-Williams

A Day in the Life of a Market Researcher

A day in the life of a market researcher seemed like quite an easy task to write about – until I sat down to write about it and realised that a researcher’s role can be so varied from one day to the n...

6 MIN READ

Maisie Furneaux

Asking the Right Questions: A Guide to Effective Sur...

Surveys are one of the staples of market research. Insight professionals have been designing surveys since market research first began, with the aim to get the best data possible. Surveys, along with ...

6 MIN READ

Emily James

The Impact of User Experience on Market Research

I have to confess I’ve recently found myself getting to that age where I sometimes think to myself ‘ooh young people today, with their bubble tea in a jam jar and 'Tik Toking’. Especially when you rea...

5 MIN READ

Annette Smith

How to Measure the Success of Insights Activation

Measuring the success of anything in market research can be tricky: the success of a project, the success of a particular decision within the research process, the success of a task, and but in partic...

8 MIN READ

Emily James

8 Common Insight Platform Pitfalls (and How to Avoid...

After more than 10 years working in online and mobile market research I have worked with many insight, product and marketing professionals to set-up insight platforms to guide the business to success.

6 MIN READ

Maria Twigge