A Casual Conversation on The Future of Qual
We are currently living the future of qualitative research. The era of Online Qual has dawned with a spectacular eruption of opportunities and techniques that are transforming research practices for t...
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As the market research industry continues to evolve, one of the most significant transformations is ...
We are currently living the future of qualitative research. The era of Online Qual has dawned with a spectacular eruption of opportunities and techniques that are transforming research practices for t...
Qualitative research is a large part of the research experience, giving insight teams and stakeholders a deep look at how consumers live and behave in their own little worlds. These insights are steep...
Market research is a thriving industry, full of invention and innovation. In such a busy, future-thinking industry, it can be hard for newcomers to know where to start when learning about insights. So...
There is a reason why surveys come to mind whenever anyone mentions market research. Surveys are the staple of the insights industry, for insight professionals, stakeholders and customers, even before...
Popularity surrounding the use of qualitative research technology is on the rise, to the point of even rivalling the popularity of quantitative research. While quantitative research has gained the mos...
Dear Surveys, for a long time now, I have felt that something is amiss in our relationship. A nagging doubt that somehow things have moved on, but we have not adapted as much we could. In a way, our r...
FlexMR has a long heritage informing decisions with actionable insight. In fact, it has been a 20+ year journey. Our methods, the insight industry and the world have all changed a lot in that time. Bu...
Insight teams within an organisation that doesn’t value market research are typically seen as a cost-centre or a money pit. Those insight teams then find themselves in positions where they have to fig...
It seems with the increasing number of requests from stakeholders for more faster and agile research, that there are ever more insight teams struggling with the decreased amount of time to do quality ...
The latest data from the Greenbook GRIT Report suggests that 60% of research teams are using online insight communities – also known as research communities or MROCs. A further 22% are considering the...