7 MIN READ

Evolving Data Security and Privacy Policies for GDPR Compliance

Louisa Thistlethwaite

3 Challenges Facing Financial Services Market Rese...

The landscape in the financial services sector is forever changing, this brings a unique set of chal...

10 MIN READ

Michael Connor

    Evolving Data Security and Privacy Policies for GDPR...

    Here we are, 6 months on from the May 25th deadline and what now for GDPR? If you are reading that sentence and thinking to yourself “GDPR? - that ship has sailed” then I urge you to read on.

    7 MIN READ

    Louisa Thistlethwaite

    Beating the Competition: How Insight Drives Brand Re...

    Brand relevance is an integral part of building a brand identity, and successful brand identities are constantly customer-focused. In each stage of a brand’s identity evolution, businesses keep in con...

    8 MIN READ

    Emily James

    Emoji's, Stickers & GIFs: Decoding Complex Visua...

    Emoji’s, Stickers and GIFs have been around for some time now and whether we like it or not, their use is becoming more frequent and popular. However, do we actually understand them, does everyone int...

    8 MIN READ

    Dr Katharine Johnson

    Demonstrating the Value of a Community Panel

    Community panels have been around for close to 20 years and have only grown in popularity as more companies recognise the importance of talking with their customers on a regular basis in order to make...

    8 MIN READ

    Charles Pearson

    Transforming Research into a Force for Good in Socie...

    Research is important to understanding and aiding a society in motion; a society which questions itself and through extensive research various social phenomena can be analysed and made better. All app...

    7 MIN READ

    Ruth Moreno

    Ethical Insight: When to Observe and When to Act

    Often when it comes to ethics in daily situations our moral compass kicks in, determining how we act upon a situation. In a specific context, such as a job role, title etc. the many different contexts...

    7 MIN READ

    Laura Butterworth

    Practical Steps to Addressing Algorithmic Bias

    Any type of bias within market research can result in inaccurate data; it is a researcher’s job to mitigate and minimise the impact of bias when it presents itself, correcting the method to make sure ...

    9 MIN READ

    Emily James

    Using Zero-Based Budgeting to Drive Return on Resear...

    Some of the biggest brands in the world have adopted an accounting practice that originated in the 1970s but has seen a recent resurgence in popularity - zero-based budgeting (ZBB). Kraft Heinz, Monde...

    7 MIN READ

    Amy Greenwood

    Research Ethics: Differentiating Manipulation from P...

    How do we know when we are being manipulated rather than persuaded? When asked this question, most people will say that they will instinctively know when someone is using underhanded methods to get wh...

    9 MIN READ

    Emily James

    Strategies for Using Negative Feedback to Drive Chan...

    Nobody likes negative feedback. To be told that your work has not met desired expectations is discouraging, however, without feedback how can we improve? Everyone has experienced negative feedback at ...

    8 MIN READ

    Emily James