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The landscape in the financial services sector is forever changing, this brings a unique set of chal...
Here we are, 6 months on from the May 25th deadline and what now for GDPR? If you are reading that sentence and thinking to yourself “GDPR? - that ship has sailed” then I urge you to read on.
Brand relevance is an integral part of building a brand identity, and successful brand identities are constantly customer-focused. In each stage of a brand’s identity evolution, businesses keep in con...
Emoji’s, Stickers and GIFs have been around for some time now and whether we like it or not, their use is becoming more frequent and popular. However, do we actually understand them, does everyone int...
Community panels have been around for close to 20 years and have only grown in popularity as more companies recognise the importance of talking with their customers on a regular basis in order to make...
Research is important to understanding and aiding a society in motion; a society which questions itself and through extensive research various social phenomena can be analysed and made better. All app...
Often when it comes to ethics in daily situations our moral compass kicks in, determining how we act upon a situation. In a specific context, such as a job role, title etc. the many different contexts...
Any type of bias within market research can result in inaccurate data; it is a researcher’s job to mitigate and minimise the impact of bias when it presents itself, correcting the method to make sure ...
Some of the biggest brands in the world have adopted an accounting practice that originated in the 1970s but has seen a recent resurgence in popularity - zero-based budgeting (ZBB). Kraft Heinz, Monde...
How do we know when we are being manipulated rather than persuaded? When asked this question, most people will say that they will instinctively know when someone is using underhanded methods to get wh...
Nobody likes negative feedback. To be told that your work has not met desired expectations is discouraging, however, without feedback how can we improve? Everyone has experienced negative feedback at ...