7 MIN READ

Balancing Research Between Loyal and Transient Consumers

Emily James

3 Challenges Facing Financial Services Market Rese...

The landscape in the financial services sector is forever changing, this brings a unique set of chal...

10 MIN READ

Michael Connor

    Balancing Research Between Loyal and Transient Consu...

    Customer Relationship management can be tricky to navigate, especially considering that there are two different types of customers to content with. Within our recent research report, we have identifie...

    7 MIN READ

    Emily James

    8 Examples of How Latent Needs Can Deliver Practical...

    Latent needs can be defined as any need not currently not met by existing products or services. Generally, they are not specifically known to be needed by consumers. There are some that claim that the...

    9 MIN READ

    Emily James

    Identifying Loyal and Disconnected Customer Segments

    Brand loyalty is a tricky metric to measure, and has an incredible amount of importance placed upon it within the boardroom. Traditional customer loyalty strategies are typically aimed at consumers as...

    3 MIN READ

    Sophie Grieve-Williams

    Modern Tribes: Why Demographics No Longer Define Us

    Traditionally speaking, demographics lay the foundations for analysing samples of people. In essence, it sounds simple, but the complexity of this analysis across every market is a challenge insight p...

    7 MIN READ

    Charlotte Evans

    Exploring the Connection Between Political, Social a...

    Over the past few months, we have been researching how the British public express loyalty - not just to brands, but in all facets of their daily lives. What we found was a direct connection between th...

    6 MIN READ

    Emily James

    What International Women's Day Means to FlexMR

    As I'm sure you already know, today - March 8th - is International Women’s Day. The theme for this year is 'Balance for Better'. Here at FlexMR we know the value of and actively work to achieve gender...

    8 MIN READ

    Emily James

    How to Navigate the Market Research Technology Lands...

    It is quite hard to make business decisions on a daily basis, from choosing the right team, to choosing the right line of expansion, everything is important when it comes to having a successful busine...

    8 MIN READ

    Mayra Munguia

    What Political and Social Studies can Teach Research...

    Brand loyalty is defined as a behaviour pattern where consumers become committed to a particular brand and make repeat purchases over time. It’s a concept that’s simple in premise, but more complex in...

    9 MIN READ

    Emily James

    Using Research to Determine your Brand Archetype

    Archetypes are a staple in many different disciplines and work as a driving force of authenticity and identity.

    10 MIN READ

    Emily James

    Re-imagining Research Experiences by Putting Partici...

    As an industry, we are obsessed – and rightly so – with customer and user experiences. There are a variety of ways in which we seek to understand every stage of the customer journey. From post-purchas...

    7 MIN READ

    Chris Martin