7 MIN READ

Inspiring Action: The Active Role of Insight in Decision Making

Amy Greenwood

3 Challenges Facing Financial Services Market Rese...

The landscape in the financial services sector is forever changing, this brings a unique set of chal...

10 MIN READ

Michael Connor

    Inspiring Action: The Active Role of Insight in Deci...

    Using the words of our very own CEO, Paul Hudson: “To survive in a global marketplace, brands cannot afford to wait on data. Decisions must be made fast. And they must be reliably informed.” That’s wh...

    7 MIN READ

    Amy Greenwood

    What is an Online Market Research Community Platform...

    Online market research communities (or MROCs) are closed networks of profiled, opted-in research participants who take part in structured and unstructured qualitative research tasks. Usually hosted ov...

    7 MIN READ

    Chris Martin

    The Line between Research, Data and Responsible Mark...

    Every day in the news, we are faced with more stories about the misuse of our data from social media companies, political and campaigning organisations, big brands and the rest. The data that is out t...

    7 MIN READ

    Annette Smith

    Technology, Trends and Compelling Stories (IASE Summ...

    I was fortunate enough to be invited to the Insights Association South East Chapter Spring Event this year and, naturally, made the trip across the pond to see what all the fuss was about. What a bril...

    8 MIN READ

    Chris Martin

    6 Steps to Eliminating Bias from your Insight Platfo...

    With market research companies being voted 6th in a 2018 Global Business Research Network (GBRN) trust survey across 11 different business sectors, it is imperative that market researchers ensure that...

    8 MIN READ

    Dr Katharine Johnson

    How to Tap into the Collective Mind of Consumer Trib...

    As Mitchell and Imrie state, “a tribal approach to consumer behaviour answers marketers’ calls to look beyond conventional marketing theory and avoid pidgeonholing (sic) consumers through providing a ...

    8 MIN READ

    Emily James

    The Role of Social Media Insights in Research Schedu...

    Social media is a weird and wonderful place, full of everything from existential and political debates to videos of cute animals and easy recipes. But for those within market research or the business ...

    7 MIN READ

    Emily James

    Giving the Power Back: Putting Consumers in Control

    In an era where brand competitiveness is prevalent, successful brands, must be relentless in their efforts to strategically ignite their creativity and evolve their brand. It’s exciting when you think...

    8 MIN READ

    Charlotte Evans

    Modern Market Research Methods: A Comprehensive Over...

    No matter what may be said about market research, there is one fact that will remain true until the very end: there is no one right tool, application, or process for every research experience or situa...

    16 MIN READ

    Emily James

    The Big Five OCEAN Personality Types: Introduction a...

    The big five personality traits, often referred to as OCEAN, and sometimes CANOE, are: Openness, Conscientiousness, Extroversion, Agreeableness, and Neuroticism. These five traits represent broad doma...

    7 MIN READ

    Chris Martin