7 MIN READ

Insight as Art: An Introduction to the Consumer Postcard Project

Emily James

3 Challenges Facing Financial Services Market Rese...

The landscape in the financial services sector is forever changing, this brings a unique set of chal...

10 MIN READ

Michael Connor

    Insight as Art: An Introduction to the Consumer Post...

    Engaging key stakeholders and decision makers with pivotal insights and data can be the bane of every insight professional’s career. A large variety of techniques and tips are being trialled and teste...

    7 MIN READ

    Emily James

    The Role Researchers Play in Driving Business Transf...

    Business transformation represents the path to competitiveness. It means improving service, improving efficiency and reducing costs. It can include expanding into other markets, improving capacity for...

    7 MIN READ

    Ruth Moreno

    A 7-Step Market Research Process for Guaranteed Succ...

    So, while there might not be a one-stop shop for guaranteed success for anything in this world, there are certainly guides that can definitely help to increase your chances. This, I’m hoping, is one o...

    7 MIN READ

    Emily James

    The Skills That Insights Leaders of the Future Will ...

    To lead the way in market research, insight professionals need a wide range of skills; as times change and the industry becomes ever-more competitive, are the skills required changing? To ensure that ...

    7 MIN READ

    Josie Sanderson

    Avoiding Social Influence and Conformity in Online C...

    Social influence is a strong natural force. As social beings we seek to fit in and belong amongst our peers in day-to-day life. This instinctual desire can often lead to different forms of social infl...

    9 MIN READ

    Laura Butterworth

    5 Uncomfortable Truths about the Insights Industry

    The insights industry is a wonderful place to be right now – innovation in new methods, expanding horizons and more influence in boardrooms. Overall, businesses realise that it is imperative that thei...

    7 MIN READ

    Paul Hudson

    The Human Factor: Designing Research Experiences for...

    Creating research experiences for real people is integral to enhancing the value of research for businesses and organisations. Through this participant-centric research design, businesses and clients ...

    8 MIN READ

    Maria Twigge

    How to Build Consumer Trust in your Brand’s Use of D...

    Trust is a powerful emotional ally to brands and businesses, and it’s something that consumers hold in abundance. The gain or lack of trust can mean the difference between failure and success in all s...

    7 MIN READ

    Emily James

    How to Write a Market Research Brief (+ Free Templat...

    A market research brief is a document a client produces detailing important information about their unique situation and research requirements. This information should include (but is not limited to) ...

    7 MIN READ

    Emily James

    What is Marketing Research: The Many Faces of Market...

    What is marketing research? This might just be the most asked question in relation to market research on the internet today. It is also a question that has a deceptively complex answer depending on: w...

    8 MIN READ

    Emily James