9 MIN READ

What is Behavioural Economics and Behavioural Science?

Emily James

The Future of Technology in Market Research

As the market research industry continues to evolve, one of the most significant transformations is ...

7 MIN READ

James Watson

    What is Behavioural Economics and Behavioural Scienc...

    Market research is becoming a very complex and innovative industry, drawing on influences from many external disciplines to add new layers of rich understanding to the insights we generate. However, s...

    9 MIN READ

    Emily James

    New Yorkers on New York: How Insight Sparks Importan...

    Last fall, FlexMR offered something truly new and unique to the market research industry, our Insight as Art project. As a full-service research agency, we understand that our clients spend a lot of t...

    6 MIN READ

    Heather Wendlandt

    The Difference Between Implicit vs. Explicit Testing

    Market research is an interesting field, with many different research methods from the more traditional surveys, focus groups, and dairy research, to the more innovative VR/AR immersive research, eye-...

    7 MIN READ

    Emily James

    Infographic: The Science of Storytelling

    Imagine you’re reading your favourite book, or watching your favourite film. That story you’re so in love with has been crafted with a purpose in mind - whether that’s to entertain, to educate, to rag...

    5 MIN READ

    Sophie Grieve-Williams

    What Researchers Need to Know about Behavioural Scie...

    If you discussed behavioural science with a market researcher ten years ago, chances are that they would have viewed the concept as a purely academic pursuit, or even know of it as something marketers...

    8 MIN READ

    Emily James

    5 Technologies Transforming Market Research in 2020

    Market research practices are remarkably simple when boiled down to their essence: take a market, ask it questions about products and services, and react to their demands. This is, of course, an over-...

    9 MIN READ

    Russell Elliot

    Paul Hudson on Engaging Cities with Insight (& W...

    How do we, as researchers, drive business action? That’s the question that dominates significant potion of my working life. After all, there is a constant stream of new data collection techniques, new...

    8 MIN READ

    Paul Hudson

    Engaging New York & London with Impactful Insigh...

    Last year, we embarked on a new journey. One that tied together conversations we’d had with clients, products and services our team had developed, and am ambitious aim. That journey was our Insight as...

    7 MIN READ

    Chris Martin

    Is All Online Research Created Equal?

    In these challenging times, we are all doing things differently; whether that is working from home for the first time or trying to replace traditional face-to-face research with different methods. Giv...

    6 MIN READ

    Paul Hudson

    The FlexMR Insights Marketing Team Responds to the U...

    Editor's Note: This live stream has now taken place. You can still watch the recording via YouTube and read updates from the now closed live blog below. On March 27th, in the wake of the COVID-19 pand...

    9 MIN READ

    Chris Martin