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Consumer Duty is perhaps the single largest challenge for financial service research and insight tea...
Every client and every research agency in the insights industry wish to have a good working relationship and work in partnership to create the best research experience possible. Ultimately, there are ...
Online research can be tricky when dealing with people who you’ll likely never see face to face. We’re relying a lot on verification techniques and trust - trust that customers and consumers want to h...
Qualitative and quantitative research techniques are the staples of market research methodologies. With one concentrating on gleaning logical, statistical insights and the other specialising in diving...
Market research panels are incredibly useful tools for powerful insight generation. With panel research being one of the most used research tools, it’s important to keep them in full health so insight...
At the start of automation integration into research processes, there was a lot of scepticism in the insights industry - in fact, at the start, there was a lot of scepticism in all industries. With fe...
Building an insights community is one of the bigger jobs assigned to an insight team. In the beginning it can seem a monumental task, but insight communities do have the capacity to give back value eq...
When I was a kid, one of my favorite books was the Little Engine That Could. I remember thinking about how tough that little engine was, how determined she was, and how she overcame such a hard challe...
After more than 10 years working in online and mobile market research I have worked with many insight, product and marketing professionals to set-up insight platforms to guide the business to success.
Market analyses are the cornerstone of an impactful business. They’re used in a few different ways, for example if you were looking to build a start up and wanted to know what you need to do to become...
Looking at the industry landscape, there is a broad range of topics, but agility, efficiency, automation and machine learning all notch up a large proportion of that debate. Underlying it all is a pur...