11 MIN READ

Applying Semiotics to Marketing and Brand Research

Cherry Huang

Pitch It: The Business Case for Customer Salience

As insight experts, we understand the power of insights, their inherent value in key decision-making...

7 MIN READ

Emily James

    Applying Semiotics to Marketing and Brand Research

    Culture plays a significant role in consumer thinking. Very often, consumers don’t just purchase products, what they pay for are success, status, or a lifestyle that they associate with the product. T...

    11 MIN READ

    Cherry Huang

    How to Translate Customer Insight into Business Acti...

    Most conversations on market research centre on how to get customer insights. Which is a pretty important topic in the industry, but what use are customer insights if the stakeholders we generate them...

    8 MIN READ

    Emily James

    9 Signs of a Good Client-Agency Relationship

    Every client and every research agency in the insights industry wish to have a good working relationship and work in partnership to create the best research experience possible. Ultimately, there are ...

    7 MIN READ

    Dr Katharine Johnson

    Creating an Online Database of Research Participants

    Online research can be tricky when dealing with people who you’ll likely never see face to face. We’re relying a lot on verification techniques and trust - trust that customers and consumers want to h...

    8 MIN READ

    Emily James

    Experts Explain How to Get the Most Out of Qual and ...

    Qualitative and quantitative research techniques are the staples of market research methodologies. With one concentrating on gleaning logical, statistical insights and the other specialising in diving...

    8 MIN READ

    Emily James

    Infographic: Common Panel Health Issues and Remedies

    Market research panels are incredibly useful tools for powerful insight generation. With panel research being one of the most used research tools, it’s important to keep them in full health so insight...

    5 MIN READ

    Sophie Grieve-Williams

    Research Automation - The Effect on Recruitment, Fie...

    At the start of automation integration into research processes, there was a lot of scepticism in the insights industry - in fact, at the start, there was a lot of scepticism in all industries. With fe...

    8 MIN READ

    Emily James

    How to Build an Active and Engaged Online Insights C...

    Building an insights community is one of the bigger jobs assigned to an insight team. In the beginning it can seem a monumental task, but insight communities do have the capacity to give back value eq...

    8 MIN READ

    Emily James

    4 Steps to Building an Insights Engine

    When I was a kid, one of my favorite books was the Little Engine That Could. I remember thinking about how tough that little engine was, how determined she was, and how she overcame such a hard challe...

    9 MIN READ

    Heather Wendlandt

    8 Common Insight Platform Pitfalls (and How to Avoid...

    After more than 10 years working in online and mobile market research I have worked with many insight, product and marketing professionals to set-up insight platforms to guide the business to success.

    7 MIN READ

    Maria Twigge