6 MIN READ

5 Components Every Commercial Data Strategy Needs

Sophie Grieve-Williams

The Future of Technology in Market Research

As the market research industry continues to evolve, one of the most significant transformations is ...

7 MIN READ

James Watson

    5 Components Every Commercial Data Strategy Needs

    Data strategies play a vital role in the success of great businesses. Where there is data, there should be a comprehensive data strategy to make sure that the data is protected and used to its greates...

    6 MIN READ

    Sophie Grieve-Williams

    Segmentation, Clusters and Personas: How to Group Co...

    Grouping consumers is a crucial stage in the market research process, whether before or after insight teams implement research tasks, grouping consumers in a way that is relevant to the research and b...

    11 MIN READ

    Emily James

    Animated Insights: Customer vs. Consumer Research

    All those in customer-facing industries know the terms ‘customer’ and ‘consumer’. In certain circles those terms are used almost interchangeably, but are they really the same?

    5 MIN READ

    Sophie Grieve-Williams

    Considerations for Equity, Diversity and Inclusion R...

    It’s too easy to say that EDI (Equity, Diversity and Inclusion) research is ‘becoming’ more and more valuable. Rather, it’s always been valuable – but has been too often ignored and dismissed by leade...

    9 MIN READ

    Gareth Bowden

    How to Design Effective Market Research Training

    Training is an essential step in anyone’s career and anyone who wants to get ahead will be required to attend some form of training. For the curious, training is an opportunity - for the arrogant, it’...

    8 MIN READ

    Russell Elliot

    Ingredients for a Successful Consumer Segmentation

    Actionable insights from relevant samples are crucial to making decisions within a business. As insight experts everywhere can attest, the path to gaining those actionable insights and relevant sample...

    4 MIN READ

    Sophie Grieve-Williams

    4 Common Insight Platform Challenges and How to Over...

    Insight professionals use online insight platforms for data collection and data analytics. Every platform varies and each client is looking to customise and use a platform in a slightly different way ...

    8 MIN READ

    Dr Katharine Johnson

    Building the Perfect Qualitative Research Sample

    What is market research without research respondents? A lot of questions without well-founded answers.

    8 MIN READ

    Emily James

    Using the Meaningful x Actionable Grid to Evaluate Y...

    How do you evaluate whether your research is successful? It’s an innocuous question, but one that is surprisingly difficult to answer. Not because we, as researchers, can’t intuit whether our data and...

    11 MIN READ

    Chris Martin

    Best Practices for Semi-Structured Qualitative Inter...

    Qualitative interviews are a staple of good market research. They allow insight experts to gather deep, detailed data on any topic imaginable, whether on their own or as part of a larger research desi...

    8 MIN READ

    Emily James