8 MIN READ

Newsletters and Reports: The Value of Two-Way Community Feedback

Gareth Bowden

5 Design Principles To Enhance Your Market Researc...

Design is something we all use, whether consciously or unconsciously in the insights industry. Desig...

8 MIN READ

Sophie Grieve-Williams

    Newsletters and Reports: The Value of Two-Way Commun...

    Two-way feedback, sharing information and dialogue between two or more parties is a vital part of running a successful research community.

    8 MIN READ

    Gareth Bowden

    Agile Data Management – Tips for Success

    Ask any insight professional what the driver of business decisions is and you’ll likely hear one answer. Data. Whether it’s driving marketing investments, financial planning, customer service structur...

    7 MIN READ

    Chris Martin

    How to Write Reports That Drive Action and Inspire C...

    Let’s be honest. Research reports don’t have the best reputation. They are important documents that present data, summarise findings and suggest recommendations. But the image you have in your head ri...

    8 MIN READ

    Chris Martin

    5 Components Every Commercial Data Strategy Needs

    Data strategies play a vital role in the success of great businesses. Where there is data, there should be a comprehensive data strategy to make sure that the data is protected and used to its greates...

    6 MIN READ

    Sophie Grieve-Williams

    Segmentation, Clusters and Personas: How to Group Co...

    Grouping consumers is a crucial stage in the market research process, whether before or after insight teams implement research tasks, grouping consumers in a way that is relevant to the research and b...

    11 MIN READ

    Emily James

    Animated Insights: Customer vs. Consumer Research

    All those in customer-facing industries know the terms ‘customer’ and ‘consumer’. In certain circles those terms are used almost interchangeably, but are they really the same?

    5 MIN READ

    Sophie Grieve-Williams

    Considerations for Equity, Diversity and Inclusion R...

    It’s too easy to say that EDI (Equity, Diversity and Inclusion) research is ‘becoming’ more and more valuable. Rather, it’s always been valuable – but has been too often ignored and dismissed by leade...

    9 MIN READ

    Gareth Bowden

    How to Design Effective Market Research Training

    Training is an essential step in anyone’s career and anyone who wants to get ahead will be required to attend some form of training. For the curious, training is an opportunity - for the arrogant, it’...

    8 MIN READ

    Russell Elliot

    Ingredients for a Successful Consumer Segmentation

    Actionable insights from relevant samples are crucial to making decisions within a business. As insight experts everywhere can attest, the path to gaining those actionable insights and relevant sample...

    4 MIN READ

    Sophie Grieve-Williams

    4 Common Insight Platform Challenges and How to Over...

    Insight professionals use online insight platforms for data collection and data analytics. Every platform varies and each client is looking to customise and use a platform in a slightly different way ...

    8 MIN READ

    Dr Katharine Johnson