5 MIN READ

4 Historic Times Market Research Helped Avoid Catastrophic Decisions

Maria Twigge

The Role of Collaboration in Building Customer Sal...

Understanding customers, what drives their decision making and what they want from businesses is the...

7 MIN READ

Nikki Foster

    4 Historic Times Market Research Helped Avoid Catast...

    Market research can be seen as quite a dry and uninteresting topic to those who aren’t involved in the industry. But for those of us who have been active in the research world for some time we enjoy t...

    5 MIN READ

    Maria Twigge

    The Role of Market Research in Mapping Customer Jour...

    Understanding the journey that a customer or, sometimes more importantly, a customer prospect goes through when interacting with your brand is key to ensuring you are delivering the ultimate experienc...

    5 MIN READ

    Charlotte Duff

    Engaging Market Research Participants in the Transfo...

    In this globalised economy, giving the customer exactly what they want is more important than ever before. The massive number of competitors present in every market has made getting ahead of the game ...

    6 MIN READ

    Mayra Munguia

    Winning the Consumer Insight Revolution: What You'll...

    Standing out from the ‘consumer insight crowd’ is more challenging today than ever before. Research methodologies are wide ranging and expanding continuously with more technologies being developed at ...

    5 MIN READ

    Laura Butterworth

    Defining Insight in a Post-Truth Era

    In 2016, ‘Post-Truth’ was the Oxford Dictionaries’ international word. The definition of post-truth is: “Relating to or denoting circumstances in which objective facts are less influential in shaping ...

    4 MIN READ

    Grayling Ferguson

    Customer Experience Ratings in Decline - Customer Pa...

    A recent Research Live headline grabbed my attention, it read “UK Customer Experience Drops to Record Low” and was referring to KPMG Nunwood’s recent annual survey in which they calculated each brand’...

    6 MIN READ

    Charles Pearson

    How to Measure the Online Shopping Experience of Dig...

    A digital consumer is one who interacts with digital modes of technology in order to purchase products, interact with businesses, read peer consumer reviews, etc. Providing a digital experience, more ...

    6 MIN READ

    Grayling Ferguson

    Customer Experience Measurement is Dead: Long Live C...

    I’ll be honest; I have ‘love-hate’ relationship with customer experience (CX) measurement. I’ve been in and around customer experience measurement my whole career and I’ve run every kind of project im...

    6 MIN READ

    Paul Hudson

    4 Principles of Behavioural Economics Market Researc...

    Behaviour economics is the study of the psychological and behavioural variables involved in the decision making process of consumers. Over time behavioural economic experiments have identified a range...

    8 MIN READ

    Maria Twigge

    Understanding the Customer Journey: What, When, Why ...

    Creating an unrivalled customer experience is an aspiration of every organisation today but how to achieve this? The customer journey has long since been looked upon as a lens for experiential examina...

    6 MIN READ

    Louisa Thistlethwaite