8 MIN READ

Emoji's, Stickers & GIFs: Decoding Complex Visual Responses

Dr Katharine Johnson

3 Challenges Facing Financial Services Market Rese...

The landscape in the financial services sector is forever changing, this brings a unique set of chal...

10 MIN READ

Michael Connor

    Emoji's, Stickers & GIFs: Decoding Complex Visua...

    Emoji’s, Stickers and GIFs have been around for some time now and whether we like it or not, their use is becoming more frequent and popular. However, do we actually understand them, does everyone int...

    8 MIN READ

    Dr Katharine Johnson

    Transforming Research into a Force for Good in Socie...

    Research is important to understanding and aiding a society in motion; a society which questions itself and through extensive research various social phenomena can be analysed and made better. All app...

    7 MIN READ

    Ruth Moreno

    The Challenges Insight-Driven Brands Face Next

    In today’s world, businesses need to evolve rapidly alongside technological advances or risk falling behind in the race for success; losing out to those prepared enough to adapt when needed. This is a...

    9 MIN READ

    Emily James

    Fringes of Society: Reaching Subcultures with Online...

    Subcultures are groups within a large society that often have beliefs or interests that differ to those of the wider society. Wherever there are constraints on personal expression, spaces form (either...

    7 MIN READ

    Iulia Ghindeanu

    The Difference Between Real-Time and Agile Market Re...

    With today’s technology, we are empowered to live a much more open life; as researchers, we are not only available to conduct market research in a more rapid and comfortable way, but we are also able ...

    5 MIN READ

    Mayra Munguia

    Research Ethics: Differentiating Manipulation from P...

    How do we know when we are being manipulated rather than persuaded? When asked this question, most people will say that they will instinctively know when someone is using underhanded methods to get wh...

    9 MIN READ

    Emily James

    Strategies for Using Negative Feedback to Drive Chan...

    Nobody likes negative feedback. To be told that your work has not met desired expectations is discouraging, however, without feedback how can we improve? Everyone has experienced negative feedback at ...

    8 MIN READ

    Emily James

    4 Historic Times Market Research Helped Avoid Catast...

    Market research can be seen as quite a dry and uninteresting topic to those who aren’t involved in the industry. But for those of us who have been active in the research world for some time we enjoy t...

    5 MIN READ

    Maria Twigge

    The Role of Market Research in Mapping Customer Jour...

    Understanding the journey that a customer or, sometimes more importantly, a customer prospect goes through when interacting with your brand is key to ensuring you are delivering the ultimate experienc...

    5 MIN READ

    Charlotte Duff

    Engaging Market Research Participants in the Transfo...

    In this globalised economy, giving the customer exactly what they want is more important than ever before. The massive number of competitors present in every market has made getting ahead of the game ...

    6 MIN READ

    Mayra Munguia