The 2018 Christmas Consumer Barometer
Every year, we use our online insight platform to access to UK consumers and dig beneath the surface of Christmas and take the pulse of the nation. We look at a broad range of topics, including shoppi...
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Understanding customers, what drives their decision making and what they want from businesses is the...
Every year, we use our online insight platform to access to UK consumers and dig beneath the surface of Christmas and take the pulse of the nation. We look at a broad range of topics, including shoppi...
It’s extremely exciting to be amidst an industry which is being disrupted by brands challenging the ‘status-quo’ of research tools and techniques. It has become notably evident that technological adva...
Brand relevance is an integral part of building a brand identity, and successful brand identities are constantly customer-focused. In each stage of a brand’s identity evolution, businesses keep in con...
Emoji’s, Stickers and GIFs have been around for some time now and whether we like it or not, their use is becoming more frequent and popular. However, do we actually understand them, does everyone int...
Research is important to understanding and aiding a society in motion; a society which questions itself and through extensive research various social phenomena can be analysed and made better. All app...
In today’s world, businesses need to evolve rapidly alongside technological advances or risk falling behind in the race for success; losing out to those prepared enough to adapt when needed. This is a...
Subcultures are groups within a large society that often have beliefs or interests that differ to those of the wider society. Wherever there are constraints on personal expression, spaces form (either...
With today’s technology, we are empowered to live a much more open life; as researchers, we are not only available to conduct market research in a more rapid and comfortable way, but we are also able ...
How do we know when we are being manipulated rather than persuaded? When asked this question, most people will say that they will instinctively know when someone is using underhanded methods to get wh...
Nobody likes negative feedback. To be told that your work has not met desired expectations is discouraging, however, without feedback how can we improve? Everyone has experienced negative feedback at ...