8 MIN READ

Customer Community Panels: The Secret to Building Brand Loyalty

Charles Pearson

3 Challenges Facing Financial Services Market Rese...

The landscape in the financial services sector is forever changing, this brings a unique set of chal...

10 MIN READ

Michael Connor

    Customer Community Panels: The Secret to Building Br...

    Online customer community panels have moved from an emerging technology to the mainstream. And yet, despite this, they are still not fully embraced for the rich source of insight that they are. Many s...

    8 MIN READ

    Charles Pearson

    What International Women's Day Means to FlexMR

    As I'm sure you already know, today - March 8th - is International Women’s Day. The theme for this year is 'Balance for Better'. Here at FlexMR we know the value of and actively work to achieve gender...

    8 MIN READ

    Emily James

    Challenger Brands: The Defining Threat to Customer R...

    The term ‘disruption’ provokes one of two common reactions within businesses, depending on the context in which it stands. New technological disruption can provoke an interested, even happy, reaction ...

    9 MIN READ

    Emily James

    What it Means to Turn Customer Centricity into Custo...

    Customer centricity and customer Obsession are two sides of the same coin, just with varying degrees of intensity. Customer centricity is a mindset that focuses on providing positive experiences for c...

    8 MIN READ

    Emily James

    What Political and Social Studies can Teach Research...

    Brand loyalty is defined as a behaviour pattern where consumers become committed to a particular brand and make repeat purchases over time. It’s a concept that’s simple in premise, but more complex in...

    9 MIN READ

    Emily James

    Re-imagining Research Experiences by Putting Partici...

    As an industry, we are obsessed – and rightly so – with customer and user experiences. There are a variety of ways in which we seek to understand every stage of the customer journey. From post-purchas...

    7 MIN READ

    Chris Martin

    4 Ways to Take your Career in Insights to the Next L...

    Market research is an ever-growing industry, crowded and constantly changing. Therefore, as insight professionals, it is essential that we are flexible in our approach; continually seeking self-improv...

    8 MIN READ

    Samantha Nicholson

    The 2018 Christmas Consumer Barometer

    Every year, we use our online insight platform to access to UK consumers and dig beneath the surface of Christmas and take the pulse of the nation. We look at a broad range of topics, including shoppi...

    8 MIN READ

    Chris Martin

    5 Disruptive Insights and Market Research Startups t...

    It’s extremely exciting to be amidst an industry which is being disrupted by brands challenging the ‘status-quo’ of research tools and techniques. It has become notably evident that technological adva...

    9 MIN READ

    Charlotte Evans

    Beating the Competition: How Insight Drives Brand Re...

    Brand relevance is an integral part of building a brand identity, and successful brand identities are constantly customer-focused. In each stage of a brand’s identity evolution, businesses keep in con...

    8 MIN READ

    Emily James