5 MIN READ

Infographic: Insights Technology Trends of 2020

Sophie Grieve-Williams

Lifting the Lid on Consumer Duty in 2025

Consumer Duty is perhaps the single largest challenge for financial service research and insight tea...

7 MIN READ

Charlotte Duff

    Infographic: Insights Technology Trends of 2020

    Technology has developed at a swifter pace than we ever thought possible – and it's only getting faster every year. The past ten years alone have given us access to smarter technology, advancements in...

    5 MIN READ

    Sophie Grieve-Williams

    Market Research Trends: A 5 Year View (2020-2025)

    Let’s tackle this question at a personal level first. What’s going to happen to you in the next five years? Will you move into a place of your own? Will you find a partner? Will you have kids? Will yo...

    9 MIN READ

    Emily James

    Infographic: Our 2019 in Review

    I think we can agree that, overall, 2019 has been a pretty tumultuous year globally. With elections and climate crises, Brexit and impeachment proceedings, terror attacks and natural disasters, it can...

    6 MIN READ

    Sophie Grieve-Williams

    Brands that use Strategic Storytelling to Bring Insi...

    Okay, so the first question we should probably answer is: what is strategic storytelling. Strategic storytelling actually has a different definition depending on what context you’re asking for; in bus...

    8 MIN READ

    Emily James

    Data Scandals in the Age of GDPR: Changing our Perce...

    Since May 2018, GDPR has been well and truly embedded into data protection conversations, and has become the ultimate safety net. People have the right to know what company knows about them and why th...

    8 MIN READ

    Sally Nicholls

    Women in Research 2019: Empowered Industry, Enlighte...

    On the evening of 7th November 2019, I and a few of my work colleagues went to the second-ever Women in Research Manchester event. With none of us ever having been to a conference before, it was a lov...

    9 MIN READ

    Emily James

    5 Lessons Researchers can Learn from the Gaming Indu...

    Whether you are a gamer or not, there’s no avoiding the success of the video gaming industry. And it’s fair to say that this success hasn’t gone unnoticed across all of the other industries worldwide....

    9 MIN READ

    Charlotte Evans

    Insight as Art: An Introduction to the Consumer Post...

    Engaging key stakeholders and decision makers with pivotal insights and data can be the bane of every insight professional’s career. A large variety of techniques and tips are being trialled and teste...

    7 MIN READ

    Emily James

    Turbocharging Customer-Centric Marketing with Insigh...

    Marketing, as with all other business departments and industries globally, relies a lot on market research, primarily to form and inform campaigns and gather feedback at to their success. However, for...

    8 MIN READ

    Emily James

    The Human Factor: Designing Research Experiences for...

    Creating research experiences for real people is integral to enhancing the value of research for businesses and organisations. Through this participant-centric research design, businesses and clients ...

    8 MIN READ

    Maria Twigge