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What is a market research and insights playbook, plus discover why should your team consider building one.
The insights empowerment readiness calculator measures your progress in building an insight-led culture.
The MRX Lab podcast explores new and novel ideas from the insights industry in 10 minutes or less.
We make assumptions about everything we encounter in life with the information we have at our dispos...
How far does the influence of insights stretch within your brand? If the answer is not far, then you might need to consider recruiting Insight Advocates into teams within your organisation.
Reporting is one of the most important stages of market research, and isn’t really given the attention it deserves in favour of the arguably more exciting data collection and analysis stages. However,...
Generating data is only half of the research process. The other half is interpreting that data, generating insights, and presented in an impactful way. Creative reporting is a relatively recent innova...
Since the very beginning, market research has been trying to connect brands and customers together for the betterment of both parties. Generating high-quality insights is a key incentive for stakehold...
Qualitative data is by its very nature more difficult to analyse than quantitative data. Quant data usually consists of numbers and stats… lovely, logical numbers and stats; qual however brings in sta...
Turning insights into action – the end game for both insight professionals and stakeholders. But it’s also one of the trickiest challenges we face.
A day in the life of a market researcher seemed like quite an easy task to write about – until I sat down to write about it and realised that a researcher’s role can be so varied from one day to the n...
Playbooks are a great educational tools present in all industries for a variety of different audiences. Sports playbooks are most likely the most well-known example of a playbook, containing key infor...
Important decisions happen every minute of every day. As normal people, we take the information apparent in that moment to make the best decision possible; as insight professionals we are responsible ...
Delegation is one of the most important management skills we could learn in any profession. The ability to hand off the right task to the right person can be tough, especially if you’re not sure if yo...