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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 13 May
Turning insights into action that drives positive change is the endgame for market research, but it's something we haven't quite achieved yet - why? Here are five strategies that could help us achieve this goal.
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Tags: Insight Innovation Market Research Empowerment

Posted by Maisie Furneaux on 05 May
Market researchers have a large variety of daily responsibilities, most of which stakeholders don't see. Our Senior Research Associate, Maisie Furneaux, has opened up a window to help us catch an important glimpse into the life of a market researcher.
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Tags: Market Research Business Strategy Empowerment

Posted by Emily James on 05 April
A market research playbook is a valuable tool for both insight teams and stakeholders in all organisations; learn more about what we should include in a market research playbook and how to tailor it to each organisation and team.
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Tags: Insight Innovation Market Research Empowerment

Posted by Emily James on 18 February
Delegation is tough, but could be crucial to scaling the reach and influence of an insights team. Here with experience-based insight from Alice Williams at British Gas, we explore the key to impactful delegation techniques in the insights industry.
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Tags: Business Strategy Scale Empowerment

Posted by Josie Sanderson on 05 February
The importance of strong relationships between insight teams and business decision makers is well-explored. But how can these bonds be formed?
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Tags: Customer Satisfaction Insight Innovation Empowerment