8 MIN READ

Market Research, Brand Salience and The Power of Positive Emotions

Emily James

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

9 MIN READ

Dr Katharine Johnson

    Market Research, Brand Salience and The Power of Pos...

    Market research has been a boon for businesses since its inception, allowing stakeholders to get to know their customers and consumers on a fundamental level: understanding significant behavioural pat...

    8 MIN READ

    Emily James

    A Guide to Probability and Non-Probability Sampling

    Which sampling technique to use is one of the most important choices that researchers can make at the outset of an academic or market research study. It represents the way you will select individuals ...

    55 MIN READ

    Chris Martin

    5 Ways to Power Up Your Insight Platform With AI

    In case you missed it (which seems unlikely), ChatGPT, the Artificial Intelligence model trained for conversation interactions has been making waves in the last few months. But once you’ve finished as...

    7 MIN READ

    Annette Smith

    Why Choose a Career in Market Research

    No two people will experience the same day in the market research industry – of course there will be some similarities across to-do lists with those working in the same roles, however there is usually...

    7 MIN READ

    Sophie Grieve-Williams

    The Science of Stakeholder Decision-Making

    Decision-making is a fickle, individual process, which is built up on a foundation of environmental and human factors. When it comes to decision-making in a business, stakeholders have a lot of differ...

    10 MIN READ

    Emily James

    Diversity, Inclusion and Flexible Working in Market ...

    “We like to filter new information through our own experiences to see if it computes. If it matches up with what we have experienced, it’s valid. If it doesn’t match up, it is not” says Ijeoma Oluo, o...

    9 MIN READ

    Melissa Martinez

    The Future of Market Research and Big Data

    Every time we interact with the online domain, we contribute to an ever-growing stream of information about our usage, behaviour and interactions with whatever sites or pages we use. A quick search su...

    8 MIN READ

    David Seed

    AI in Research: A Qualitative Man vs Machine Experim...

    With the latest advancements in publicly-accessible artificial intelligence programmes, it’s led to a lot of discussions surrounding both the public and commercial applications of current-state AI. Wi...

    15 MIN READ

    Emily James

    10 Design Principles to Help Improve Survey Engageme...

    Surveys have been the most popular research method since the conception of market research. They are a still-flourishing method that stakeholders continually turn to as a first port of call and resear...

    5 MIN READ

    Sophie Grieve-Williams

    Creativity and UX Design: Sparking Online Community ...

    Now more than ever, increasing and maintaining engagement amongst online communities is vital to capturing insights. With the current state of the economy and the increased cost of living, individuals...

    7 MIN READ

    Laura Butterworth