4 MIN READ

30 Second Research Tips: Mobile Market Research

Chris Martin

Closeness That Travels: How Technology Can Strengt...

What is technology actually doing to customer closeness? Depending on who you ask, it’s either bring...

6 MIN READ

Ed Hill

    30 Second Research Tips: Mobile Market Research

    Mobile research opens up a huge range of opportunities for marketers and researchers alike. But to take full advantage of this emerging method is not as easy as it sounds. These 30 seconds will teach ...

    4 MIN READ

    Chris Martin

    How to Effectively Communicate Survey Results

    This is a guest post from Susan Bell - a qualitative research specialist and director of Susan Bell Research. Sue loves to conduct all forms of qualitative research, including new ways such as qualita...

    6 MIN READ

    Susan Bell

    Communities: The Sales Scandal of Market Research?

    A lot of people often ask me what a community is and how it differs from any other research project or a panel. This discussion came up recently when a client sighed and told me it was just a buzz wor...

    6 MIN READ

    Paul Hudson

    Best Practices for Researching Generation X, Y and Z

    Depending on where you look you can find starkly different age brackets for each generation. However, regardless of the definition you subscribe to, one of the most striking things about the generatio...

    7 MIN READ

    Charlotte Duff

    4 Simple Steps to Defining Your Target Market

    There is a popular saying that states “You can please some of the people some of the time, all of the people some of the time, some of the people all of the time but you can never please all of the pe...

    8 MIN READ

    Amy Greenwood

    10 Must Know Millennial Marketing Myths

    Despite their rampant popularity among marketers & business leaders, much is still unknown (or worse, misunderstood) about the Millennial generation. Typically characterised as a lazy, narcissisti...

    2 MIN READ

    Chris Martin

    Customers, Consumers & Shoppers: What's the Diff...

    If you are working in a customer-focused environment you might have come across three terms: customer, consumer and a shopper. If you ever wondered what the difference is and what impact this might ha...

    7 MIN READ

    Dr Dorota Crockford

    When Are Insight Communities Right for You?

    This is a guest post from Susan Bell - a qualitative research specialist and director of Susan Bell Research. Sue loves to conduct all forms of qualitataive research, including new ways such as qualit...

    3 MIN READ

    Susan Bell

    6 Benefits of a Peer-to-Peer Customer Panel

    Customer panels are built from lists of customers that have given permission and are willing to take part in research on an ad-hoc basis. This is invaluable to market research, especially in cases whe...

    5 MIN READ

    Kimberley Bell

    Who are Generation Z & Why do They Matter?

    Over the course of the past few years, marketers, policy makers and businesses have moved on from their obsession with Millennials. Now, there is a new cohort on the scene. Those born between the turn...

    7 MIN READ

    Chris Martin