10 Must Know Millennial Marketing Myths
Despite their rampant popularity among marketers & business leaders, much is still unknown (or worse, misunderstood) about the Millennial generation. Typically characterised as a lazy, narcissisti...
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In a world awash with data, dashboards and quarterly trackers, it is surprisingly easy to forget tha...
Despite their rampant popularity among marketers & business leaders, much is still unknown (or worse, misunderstood) about the Millennial generation. Typically characterised as a lazy, narcissisti...
If you are working in a customer-focused environment you might have come across three terms: customer, consumer and a shopper. If you ever wondered what the difference is and what impact this might ha...
This is a guest post from Susan Bell - a qualitative research specialist and director of Susan Bell Research. Sue loves to conduct all forms of qualitataive research, including new ways such as qualit...
Customer panels are built from lists of customers that have given permission and are willing to take part in research on an ad-hoc basis. This is invaluable to market research, especially in cases whe...
Over the course of the past few years, marketers, policy makers and businesses have moved on from their obsession with Millennials. Now, there is a new cohort on the scene. Those born between the turn...
With the launch of Windows 10 in 2015, Microsoft declared that this would be the last ever roll out of a new version of its operating system. Henceforth, all development of the platform would be itera...
This year, the popular image-based networking site Pinterest celebrated its fifth birthday. Over five years of operation, the site has grown from 5,000 to over 70 million users. This is, in part, beca...
Online surveys are a staple of the market research industry. According to the 2015 Quirk’s Corporate Research Report (CRR), online surveys are the most popular research method with approximately 95% o...
The history of market research, the predecessor to online research, is complex and differs vastly depending on who you ask. According to Lawrence Lockley, author of Notes on the History of Marketing R...
One of the biggest trends and developments in the market research industry is the rise of in-house do-it-yourself solutions. So, should DIY be the new normal? This isn’t a one off decision when you st...