3 MIN READ

Market Research vs. Data Science: What's the Difference?

Chris Martin

How to Build Customer Centricity in 2026

Customer centricity sounds straightforward: put your customers at the heart of every decision. But a...

20 MIN READ

Paul Hudson

    Market Research vs. Data Science: What's the Differe...

    Data science is an interdisciplinary field which involves analysing raw information (both structured and unstructured) to find statistical insight that informs business decisions. To those in market r...

    3 MIN READ

    Chris Martin

    The 25 Best Social Media Monitoring Tools of 2016

    Market research is a versatile tool. Its applications range from positioning new businesses to recording customer satisfaction, uncovering latent needs and even prioritising budgets. But the one area ...

    12 MIN READ

    Chris Martin

    The Role of Technology Providers in Market Research

    Long ago, I drove around the south western fringes of Cumbria conducting face-to-face interviews as part of a research project about people’s experiences of call centres. Our last call of the day was ...

    5 MIN READ

    Annette Smith

    A.I. in Market Research: What it Means to be Human

    AI (or artificial intelligence) is a staple of dystopian science-fiction, so much so that it’s almost become cliché. Even the mention of AI conjures images of oppressive robot overlords single-mindedl...

    6 MIN READ

    Chris Martin

    Guest Post: The Benefits, Delights and Uses of One-o...

    This is a guest post from Susan Bell - a qualitative research specialist and director of Susan Bell Research. Sue loves to conduct all forms of qualitative research, including new ways such as qualita...

    3 MIN READ

    Susan Bell

    Mobile Ethnography in Market Research: Fact & Fi...

    Let’s be clear: incorporating mobile devices into your research plan doesn’t automatically make your research ethnographic.

    9 MIN READ

    Paul Hudson

    The Secrets to Storytelling Excellence in Market Res...

    One of the skills an insight professional needs to hone carefully is the ability to weave data into a memorable story. Creating impact doesn’t just take the right data it also requires good presentati...

    6 MIN READ

    Maria Twigge

    How to Choose a Market Research Methodology

    Businesses are increasingly challenging market research to deliver insight with impact, which supports decision making and provides clear direction. Unfortunately, market research is often criticised ...

    6 MIN READ

    Louisa Thistlethwaite

    Triangulation: Beating the Bias

    In its simplest form, Triangulation means using more than one research discipline/ methodology in order to eliminate as much bias as possible.

    5 MIN READ

    Chris Martin

    5 Tips for Avoiding Data Overload

    From both a business and analyst point of view, being overloaded by data is inevitable. Endless amounts of data is collected on a daily basis, particularly in an increasingly digital world where consu...

    5 MIN READ

    Kimberley Bell