6 MIN READ

How to be a Terrible Market Researcher in 8 Easy Steps

Maria Twigge

Communities and the Post-Cookie Future of Marketin...

The abundance of data available at our fingertips is not an uncommon topic in the industry these day...

6 MIN READ

Caitlin King

    How to be a Terrible Market Researcher in 8 Easy Ste...

    Over many years now I’ve been honing my skills as a terrible market researcher and I thought it was about time to share some of the highlights to ensure the industry keeps up with the latest ways to c...

    6 MIN READ

    Maria Twigge

    Best Practices for Transferring Research Participant...

    The title of this blog is slightly misleading, the word ‘transferring’ implies that data security is an action or process which is brought out at a discrete phase during a client-agency relationship, ...

    7 MIN READ

    Louisa Thistlethwaite

    Guest Post: A Bot's Guide to Market Research Moderat...

    This is a guest post from Susan Bell - a qualitative research specialist and director of Susan Bell Research. Sue loves to conduct all forms of qualitative research, including new ways such as qualita...

    6 MIN READ

    Susan Bell

    In-House Insight vs. Research Agencies: Which is Bes...

    It’s that age old debate; which approach should you take to ensure maximum insight is gained from your market research project? Do you use an in-house insight team or employ an independent market rese...

    4 MIN READ

    Chris Martin

    What Clients Want: 3 Key Aspects of the Best Researc...

    As a researcher, it is always important to consider the point of view of your audience. In many cases this means understanding what it is that your client wants to know. The purpose of a research repo...

    5 MIN READ

    Kimberley Bell

    Rethinking Agency Relationships: A Roadmap to Resear...

    The relationship between market research buyers and suppliers has always been notoriously tough to manage. Some of the existing tensions are highlighted in the 2016 Q1-Q2 GRIT report. From agency frus...

    3 MIN READ

    Chris Martin

    Are Research Participants Stakeholders?

    Decision making is vital to business success. It is necessary to continuously drive business forward and encourage both growth & development. Many techniques can be used to help businesses make an...

    5 MIN READ

    Grayling Ferguson

    The 5 Key Stakeholders in Any Long-Term Research Pro...

    Every market research project is different. By extension, each project requires the attention of different stakeholders within an organisation. This could make any project seem rather overwhelming fro...

    6 MIN READ

    Dr Dorota Crockford

    Does Your Boardroom Need More Market Research?

    There is a perception that market research has, over time, lost its place in the boardroom. However, that is not the case. Market research has, and always will, play a role - even if that role could b...

    6 MIN READ

    Charles Pearson

    7 Boring Research Tasks You Can Automate

    It’s not uncommon for managers and executives to not only need research, but need the results yesterday. After all, staying ahead of the competition and striving to deliver excellence is their top pri...

    7 MIN READ

    Amy Greenwood