The 5 Pillars of Agile Insight Generation
What makes market research agile? It is a question that has been endlessly debated over the past few years. Since the concept of agile methodologies (or philosophies - depending on who you talk to) ha...
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The current era of AI proliferation presents an as-yet untamed frontier: an inherently uncertain lan...
What makes market research agile? It is a question that has been endlessly debated over the past few years. Since the concept of agile methodologies (or philosophies - depending on who you talk to) ha...
Much has been discussed in the last couple of years about the shift towards agile methods used in market research. But what is agile? A simple definition is the ability to create and respond to change...
To be able to understand what it is that makes insight hard to achieve, you first need to understand what insight actually is.
Long ago, when I first started working in market research, nearly all our surveys were carried out over the phone. The trouble was, there was just so much we wanted to know about consumer behaviour. T...
Okay, I know what you’re thinking. Great – is this just another article about Steve Jobs’ opinion on business? It’s been done before, too many times. Even after death, the legacy of the famous Apple f...
A market research plan, similar to a brief, is a vital document that details important information about your market research project. Though it is often an overlooked step of the market research proc...
Almost everyone believes they can be a market researcher, whether they have any formal training or not. Indeed, I’ve long believed they can – but with some training! I believe the core attributes of a...
Over many years now I’ve been honing my skills as a terrible market researcher and I thought it was about time to share some of the highlights to ensure the industry keeps up with the latest ways to c...
The title of this blog is slightly misleading, the word ‘transferring’ implies that data security is an action or process which is brought out at a discrete phase during a client-agency relationship, ...
This is a guest post from Susan Bell - a qualitative research specialist and director of Susan Bell Research. Sue loves to conduct all forms of qualitative research, including new ways such as qualita...