5 MIN READ

Are Research Participants Stakeholders?

Grayling Ferguson

Closeness That Travels: How Technology Can Strengt...

What is technology actually doing to customer closeness? Depending on who you ask, it’s either bring...

6 MIN READ

Ed Hill

    Are Research Participants Stakeholders?

    Decision making is vital to business success. It is necessary to continuously drive business forward and encourage both growth & development. Many techniques can be used to help businesses make an...

    5 MIN READ

    Grayling Ferguson

    The 5 Key Stakeholders in Any Long-Term Research Pro...

    Every market research project is different. By extension, each project requires the attention of different stakeholders within an organisation. This could make any project seem rather overwhelming fro...

    6 MIN READ

    Dr Dorota Crockford

    Does Your Boardroom Need More Market Research?

    There is a perception that market research has, over time, lost its place in the boardroom. However, that is not the case. Market research has, and always will, play a role - even if that role could b...

    6 MIN READ

    Charles Pearson

    7 Boring Research Tasks You Can Automate

    It’s not uncommon for managers and executives to not only need research, but need the results yesterday. After all, staying ahead of the competition and striving to deliver excellence is their top pri...

    7 MIN READ

    Amy Greenwood

    I am Not a Robot: The Importance of Humanising Insig...

    AI (or, artificial intelligence) is a topic which is becoming increasingly prevalent. Whilst it is becoming more common within the market research industry, I don't believe it can’t totally replace a ...

    6 MIN READ

    Charlotte Duff

    What is Brand Strategy? Defining and Building Your B...

    Brand strategy, by definition, is a long term inter-departmental plan for a brand to achieve specific, pre-defined goals. A successful brand strategy must be well-designed and executed across all busi...

    7 MIN READ

    Chris Martin

    Market Research vs. Data Science: What's the Differe...

    Data science is an interdisciplinary field which involves analysing raw information (both structured and unstructured) to find statistical insight that informs business decisions. To those in market r...

    3 MIN READ

    Chris Martin

    The 25 Best Social Media Monitoring Tools of 2016

    Market research is a versatile tool. Its applications range from positioning new businesses to recording customer satisfaction, uncovering latent needs and even prioritising budgets. But the one area ...

    12 MIN READ

    Chris Martin

    The Role of Technology Providers in Market Research

    Long ago, I drove around the south western fringes of Cumbria conducting face-to-face interviews as part of a research project about people’s experiences of call centres. Our last call of the day was ...

    5 MIN READ

    Annette Smith

    A.I. in Market Research: What it Means to be Human

    AI (or artificial intelligence) is a staple of dystopian science-fiction, so much so that it’s almost become cliché. Even the mention of AI conjures images of oppressive robot overlords single-mindedl...

    6 MIN READ

    Chris Martin