5 MIN READ

Why Ethnography is Still the Best Form of Research

Iulia Ghindeanu

Why Customer Experience is the Growth Engine for M...

Customer experience (CX) has moved far beyond a buzzword or a set of performance metrics. Today, it ...

12 MIN READ

Charlotte Duff

    Why Ethnography is Still the Best Form of Research

    Let’s be honest. A lot of people view ethnography as an expensive, time consuming form of research. Whether its service, product, or experience development – ethnography is rarely ever considered. Muc...

    5 MIN READ

    Iulia Ghindeanu

    When Agencies Collide: Managing Multiple Research Su...

    Collating resources from multiple agencies can help you achieve specific expertise from all areas for your research to make it success. Whilst it may often be easier to buy a ‘one size fits all’ packa...

    5 MIN READ

    Grayling Ferguson

    Guest Post: How People Talk in Online Qual - It's Al...

    This is a guest post from Susan Bell - a qualitative research specialist and director of Susan Bell Research. Sue loves to conduct all forms of qualitative research, including new ways such as qualita...

    7 MIN READ

    Susan Bell

    Disrupting Research: 5 Innovative Types of Market Re...

    Many industries have witnessed disruptions caused by the emergence of digital tools. Unsurprisingly, market research is no exception. In particular, market research disruption is the result of the eme...

    5 MIN READ

    Dr Dorota Crockford

    The 5 Pillars of Agile Insight Generation

    What makes market research agile? It is a question that has been endlessly debated over the past few years. Since the concept of agile methodologies (or philosophies - depending on who you talk to) ha...

    3 MIN READ

    Chris Martin

    5 Reasons Your Market Research is Not Agile

    Much has been discussed in the last couple of years about the shift towards agile methods used in market research. But what is agile? A simple definition is the ability to create and respond to change...

    7 MIN READ

    Amy Greenwood

    In Brief: What Makes Insight So Hard to Achieve?

    To be able to understand what it is that makes insight hard to achieve, you first need to understand what insight actually is.

    4 MIN READ

    Charlotte Duff

    4 Simple Ways to Make Your Research Surveys Agile

    Long ago, when I first started working in market research, nearly all our surveys were carried out over the phone. The trouble was, there was just so much we wanted to know about consumer behaviour. T...

    5 MIN READ

    Annette Smith

    Was Apple Founder Steve Jobs Right about Market Rese...

    Okay, I know what you’re thinking. Great – is this just another article about Steve Jobs’ opinion on business? It’s been done before, too many times. Even after death, the legacy of the famous Apple f...

    7 MIN READ

    Chris Martin

    How to Write a Market Research Plan (+ Free Template...

    A market research plan, similar to a brief, is a vital document that details important information about your market research project. Though it is often an overlooked step of the market research proc...

    8 MIN READ

    Chris Martin