7 MIN READ

Guest Post: How People Talk in Online Qual - It's All About the Moves

Susan Bell

Customer Closeness: Building a Customer-Centric Co...

In a world awash with data, dashboards and quarterly trackers, it is surprisingly easy to forget tha...

7 MIN READ

Danielle Wilkinson

    Guest Post: How People Talk in Online Qual - It's Al...

    This is a guest post from Susan Bell - a qualitative research specialist and director of Susan Bell Research. Sue loves to conduct all forms of qualitative research, including new ways such as qualita...

    7 MIN READ

    Susan Bell

    Disrupting Research: 5 Innovative Types of Market Re...

    Many industries have witnessed disruptions caused by the emergence of digital tools. Unsurprisingly, market research is no exception. In particular, market research disruption is the result of the eme...

    5 MIN READ

    Dr Dorota Crockford

    The 5 Pillars of Agile Insight Generation

    What makes market research agile? It is a question that has been endlessly debated over the past few years. Since the concept of agile methodologies (or philosophies - depending on who you talk to) ha...

    3 MIN READ

    Chris Martin

    5 Reasons Your Market Research is Not Agile

    Much has been discussed in the last couple of years about the shift towards agile methods used in market research. But what is agile? A simple definition is the ability to create and respond to change...

    7 MIN READ

    Amy Greenwood

    In Brief: What Makes Insight So Hard to Achieve?

    To be able to understand what it is that makes insight hard to achieve, you first need to understand what insight actually is.

    4 MIN READ

    Charlotte Duff

    4 Simple Ways to Make Your Research Surveys Agile

    Long ago, when I first started working in market research, nearly all our surveys were carried out over the phone. The trouble was, there was just so much we wanted to know about consumer behaviour. T...

    5 MIN READ

    Annette Smith

    Was Apple Founder Steve Jobs Right about Market Rese...

    Okay, I know what you’re thinking. Great – is this just another article about Steve Jobs’ opinion on business? It’s been done before, too many times. Even after death, the legacy of the famous Apple f...

    7 MIN READ

    Chris Martin

    How to Write a Market Research Plan (+ Free Template...

    A market research plan, similar to a brief, is a vital document that details important information about your market research project. Though it is often an overlooked step of the market research proc...

    8 MIN READ

    Chris Martin

    10 Market Research Mistakes You Need to Stop Making

    Almost everyone believes they can be a market researcher, whether they have any formal training or not. Indeed, I’ve long believed they can – but with some training! I believe the core attributes of a...

    10 MIN READ

    Paul Hudson

    How to be a Terrible Market Researcher in 8 Easy Ste...

    Over many years now I’ve been honing my skills as a terrible market researcher and I thought it was about time to share some of the highlights to ensure the industry keeps up with the latest ways to c...

    6 MIN READ

    Maria Twigge