5 Lies Your Market Research Agency Is Telling You
You may have thought you had it all sussed out. You might have found the perfect agency partner. But there is often more than meets the eye when it comes to the inner workings of research agencies.
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You may have thought you had it all sussed out. You might have found the perfect agency partner. But there is often more than meets the eye when it comes to the inner workings of research agencies.
At FlexMR we are passionate about focus groups. Whether traditional, online in a question board format or synchronous live chat we believe they are a valuable tool; generating rich exchanges which elu...
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What makes market research agile? It is a question that has been endlessly debated over the past few years. Since the concept of agile methodologies (or philosophies - depending on who you talk to) ha...
Much has been discussed in the last couple of years about the shift towards agile methods used in market research. But what is agile? A simple definition is the ability to create and respond to change...
To be able to understand what it is that makes insight hard to achieve, you first need to understand what insight actually is.