5 MIN READ

Uncovering Latent Needs Through Consumer Diaries

Dr Dorota Crockford

Why Customer Experience is the Growth Engine for M...

Customer experience (CX) has moved far beyond a buzzword or a set of performance metrics. Today, it ...

12 MIN READ

Charlotte Duff

    Uncovering Latent Needs Through Consumer Diaries

    It would be so nice if everyone knew exactly what they needed. It would certainly make buying Christmas presents easier! However, many of us can’t quite explain what it is that we need, or want, and t...

    5 MIN READ

    Dr Dorota Crockford

    How to Use Co-Creation to Generate Valuable Insight

    Maintaining a competitive advantage and delivering against customer expectations is fundamental to business success. To achieve both, companies are looking for valuable insights on which to base a str...

    4 MIN READ

    Amy Greenwood

    4 Steps to Determining the Value of Market Research

    To give themselves an advantage over their competitors, companies have long been looking towards market research. But in a world where budgets are becoming increasingly tight, insight teams are having...

    5 MIN READ

    Charlotte Duff

    3 Emerging Market Research Technologies

    When I was a child, I used to watch Tomorrow’s World every week in a mixture of shock and awe as the presenters introduced week after week of new ideas, technology and (in my mind at least) dire predi...

    6 MIN READ

    Annette Smith

    Fact or Fiction: Virtual Reality in Market Research

    In early 2016, McDonalds in Sweden launched ‘Happy Goggles’, a program whereby Happy Meals are sold in boxes that transform into virtual reality (VR) headsets… If this doesn’t make it clear that VR is...

    7 MIN READ

    Alison Little

    How to Generate Insightful Moments

    Customer insight should be the lifeblood of an organisation; the element that creates competitive advantage. That is the rational argument for generating customer insights. In reality, the way organis...

    7 MIN READ

    Paul Hudson

    The Anatomy of the Perfect Market Research Project

    What makes the perfect market research project? In truth, there may be no such thing. But there are certainly some steps you can take to make your research more effective, and it starts at the very be...

    2 MIN READ

    Chris Martin

    5 Lies Your Market Research Agency Is Telling You

    You may have thought you had it all sussed out. You might have found the perfect agency partner. But there is often more than meets the eye when it comes to the inner workings of research agencies.

    7 MIN READ

    Maria Twigge

    Crafting the Perfect Focus Group: A Brief Guide

    At FlexMR we are passionate about focus groups. Whether traditional, online in a question board format or synchronous live chat we believe they are a valuable tool; generating rich exchanges which elu...

    7 MIN READ

    Louisa Thistlethwaite

    How to Combine Qual & Quant Research to Create B...

    Gone are the days of purist approaches to research, when single methodologies were recommended as a solution to your business/research objectives. These days you’ll struggle to find a research agency ...

    5 MIN READ

    Chris Martin