5 MIN READ

4 Steps to Determining the Value of Market Research

Charlotte Duff

Customer Closeness: Building a Customer-Centric Co...

In a world awash with data, dashboards and quarterly trackers, it is surprisingly easy to forget tha...

7 MIN READ

Danielle Wilkinson

    4 Steps to Determining the Value of Market Research

    To give themselves an advantage over their competitors, companies have long been looking towards market research. But in a world where budgets are becoming increasingly tight, insight teams are having...

    5 MIN READ

    Charlotte Duff

    3 Emerging Market Research Technologies

    When I was a child, I used to watch Tomorrow’s World every week in a mixture of shock and awe as the presenters introduced week after week of new ideas, technology and (in my mind at least) dire predi...

    6 MIN READ

    Annette Smith

    Fact or Fiction: Virtual Reality in Market Research

    In early 2016, McDonalds in Sweden launched ‘Happy Goggles’, a program whereby Happy Meals are sold in boxes that transform into virtual reality (VR) headsets… If this doesn’t make it clear that VR is...

    7 MIN READ

    Alison Little

    How to Generate Insightful Moments

    Customer insight should be the lifeblood of an organisation; the element that creates competitive advantage. That is the rational argument for generating customer insights. In reality, the way organis...

    7 MIN READ

    Paul Hudson

    The Anatomy of the Perfect Market Research Project

    What makes the perfect market research project? In truth, there may be no such thing. But there are certainly some steps you can take to make your research more effective, and it starts at the very be...

    2 MIN READ

    Chris Martin

    5 Lies Your Market Research Agency Is Telling You

    You may have thought you had it all sussed out. You might have found the perfect agency partner. But there is often more than meets the eye when it comes to the inner workings of research agencies.

    7 MIN READ

    Maria Twigge

    Crafting the Perfect Focus Group: A Brief Guide

    At FlexMR we are passionate about focus groups. Whether traditional, online in a question board format or synchronous live chat we believe they are a valuable tool; generating rich exchanges which elu...

    7 MIN READ

    Louisa Thistlethwaite

    How to Combine Qual & Quant Research to Create B...

    Gone are the days of purist approaches to research, when single methodologies were recommended as a solution to your business/research objectives. These days you’ll struggle to find a research agency ...

    5 MIN READ

    Chris Martin

    Why Ethnography is Still the Best Form of Research

    Let’s be honest. A lot of people view ethnography as an expensive, time consuming form of research. Whether its service, product, or experience development – ethnography is rarely ever considered. Muc...

    5 MIN READ

    Iulia Ghindeanu

    When Agencies Collide: Managing Multiple Research Su...

    Collating resources from multiple agencies can help you achieve specific expertise from all areas for your research to make it success. Whilst it may often be easier to buy a ‘one size fits all’ packa...

    5 MIN READ

    Grayling Ferguson