8 MIN READ

Real-Time Consumer Research vs. Reflective Consumer Research: Which is Best?

Dr Dorota Crockford

Communities and the Post-Cookie Future of Marketin...

The abundance of data available at our fingertips is not an uncommon topic in the industry these day...

6 MIN READ

Caitlin King

    Real-Time Consumer Research vs. Reflective Consumer ...

    Before answering this question, let’s have a quick look at what consumers are up to these days…

    8 MIN READ

    Dr Dorota Crockford

    Boosting Market Research Response Rates by Improving...

    A participant experience is how a participant feels when taking part in research. Participants are the ‘bread and butter’ of market research but it seems that their experience during the research proc...

    6 MIN READ

    Emily James

    10 Valuable Market Research Training Courses You Can...

    It’s a world of life-long learning these days. Whether we realise it or not, we are constantly advancing, evolving and changing direction throughout our working lives. Some of these directional change...

    10 MIN READ

    Lucia Hoffart

    Information Security in Market Research: Getting the...

    In my previous blog I discussed some of the steps you can take to create a strong information security culture within your market research organisation or department. In this post I’m going to focus i...

    7 MIN READ

    Louisa Thistlethwaite

    How to Measure the Online Shopping Experience of Dig...

    A digital consumer is one who interacts with digital modes of technology in order to purchase products, interact with businesses, read peer consumer reviews, etc. Providing a digital experience, more ...

    6 MIN READ

    Grayling Ferguson

    Doing It Right: How to Research Spanish Speaking Pop...

    The Spanish or Castilian language (due to its origins in the Castile region of Spain) is the second most spoken language in the world with over 472 million native speakers and 567 million first or sec...

    12 MIN READ

    Mayra Munguia

    Customer Experience Measurement is Dead: Long Live C...

    I’ll be honest; I have ‘love-hate’ relationship with customer experience (CX) measurement. I’ve been in and around customer experience measurement my whole career and I’ve run every kind of project im...

    6 MIN READ

    Paul Hudson

    How to Modernise Your Customer Satisfaction (CSAT) T...

    Data and insight are two very different things. I’ve written about businesses being awash with data in previous blogs, in contrast to insight wherein the true value lies. As a result of this universal...

    8 MIN READ

    Paul Hudson

    Developing the Product Experience: 7 Creative Online...

    What is a Product Experience? An experience can be defined as two things: “Practical contact with and observation of facts or events” and “an event or occurrence which leaves an impression on someone”...

    7 MIN READ

    Laura Butterworth

    Improving Employee Experience with Employee Insight

    If you think your brand is your most important asset, think again! You are right to think that it is the beacon around which everything else orbits, a symbol to the world representing your business pu...

    6 MIN READ

    Paul Hudson