6 MIN READ

Improving Employee Experience with Employee Insight

Paul Hudson

Why Customer Experience is the Growth Engine for M...

Customer experience (CX) has moved far beyond a buzzword or a set of performance metrics. Today, it ...

12 MIN READ

Charlotte Duff

    Improving Employee Experience with Employee Insight

    If you think your brand is your most important asset, think again! You are right to think that it is the beacon around which everything else orbits, a symbol to the world representing your business pu...

    6 MIN READ

    Paul Hudson

    5 Step Mobile Research Process for Accurate In-The-M...

    Gone are the days of researchers standing outside high street stores trying to find a willing participant to take part in an accompanied shop, the days of following shoppers around with a notepad and ...

    7 MIN READ

    Charlotte Duff

    The Do's and Don'ts of Concept Testing

    Designing and bringing a new product to market is not for the faint hearted. It requires a degree of bravery at times, the confidence to gamble, to risk pushing an idea forwards through many potential...

    7 MIN READ

    Maria Twigge

    What Can Market Researchers Learn from the Practice ...

    As a market researcher turned technology development manager, I now spend the majority of my time addressing user requirements in relation to the FlexMRplatform, designing the FlexMR software alongsid...

    6 MIN READ

    Annette Smith

    Beyond Cyber Security: How to Create an Information ...

    With just under a year until the GDPR (General Data Protection Regulation) comes into force, can you say that the data held by your market research department or agency is secure? Are you reading this...

    8 MIN READ

    Louisa Thistlethwaite

    Making Sense of Big Qual: 7 of the Best Text and Sen...

    A question I’m asked more and more often by clients and partners alike is, ‘How can I make sense of my large qual data sets?’ With less emphasis on data collection and much more on the interpretation ...

    8 MIN READ

    Maria Twigge

    How Can Access Panel Providers Add Value in an Incre...

    Fueled by the rapid advancements in software and Internet technology, we find ourselves in a digital era whereby everyone wants everything faster, better and cheaper. This certainly holds true for the...

    9 MIN READ

    Charles Pearson

    Happy 10th Birthday iPhone: 6 Smart Mobile Market Re...

    Can you believe that it’s nearly 10 years ago that the first iPhone was shipped? The 29th June 2007 was the date that the mobile market changed forever. This was probably the first death knell for Nok...

    9 MIN READ

    Paul Hudson

    3 Ways in Which Artificial Intelligence Can Compleme...

    Back in 1950 Alan Turing’s famous question “Can machines think?” opened his paper on ‘Computing Machinery and Intelligence’. Jumping ahead in time somewhat, the advancements around artificial intellig...

    6 MIN READ

    Lucia Hoffart

    The Impact of Artificial Intelligence on Consumer Be...

    Artificial intelligence – ‘What a time to be alive’? or ‘The biggest manmade crisis since the atom bomb’? From a consumer standpoint, I tend towards the former – it is after all totally within our con...

    7 MIN READ

    Alison Little