The Do's and Don'ts of Concept Testing
Designing and bringing a new product to market is not for the faint hearted. It requires a degree of bravery at times, the confidence to gamble, to risk pushing an idea forwards through many potential...
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In a world awash with data, dashboards and quarterly trackers, it is surprisingly easy to forget tha...
Designing and bringing a new product to market is not for the faint hearted. It requires a degree of bravery at times, the confidence to gamble, to risk pushing an idea forwards through many potential...
As a market researcher turned technology development manager, I now spend the majority of my time addressing user requirements in relation to the FlexMRplatform, designing the FlexMR software alongsid...
With just under a year until the GDPR (General Data Protection Regulation) comes into force, can you say that the data held by your market research department or agency is secure? Are you reading this...
A question I’m asked more and more often by clients and partners alike is, ‘How can I make sense of my large qual data sets?’ With less emphasis on data collection and much more on the interpretation ...
Fueled by the rapid advancements in software and Internet technology, we find ourselves in a digital era whereby everyone wants everything faster, better and cheaper. This certainly holds true for the...
Can you believe that it’s nearly 10 years ago that the first iPhone was shipped? The 29th June 2007 was the date that the mobile market changed forever. This was probably the first death knell for Nok...
Back in 1950 Alan Turing’s famous question “Can machines think?” opened his paper on ‘Computing Machinery and Intelligence’. Jumping ahead in time somewhat, the advancements around artificial intellig...
Artificial intelligence – ‘What a time to be alive’? or ‘The biggest manmade crisis since the atom bomb’? From a consumer standpoint, I tend towards the former – it is after all totally within our con...
Technology’s crazy. We’ve come from keeping handwritten sales records on actual paper only 30 years ago to massive data sets detailing the transactions and behaviours of our customers available at the...
1. DIY Survey Tools - They’re Cheap - What’s Not to Love? The Internet provides market research resources that 15 years ago you could only dream about, so why not use them? Why would you pay a market ...