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The current era of AI proliferation presents an as-yet untamed frontier: an inherently uncertain lan...
According to a recent report 75% of UK firms are facing a digital skills shortage– an alarming statistic considering the reliance on IT solutions in the workplace these days.
A recent Research Live headline grabbed my attention, it read “UK Customer Experience Drops to Record Low” and was referring to KPMG Nunwood’s recent annual survey in which they calculated each brand’...
Why would you hire someone with a lack of on-the-job experience when you could hire someone with a lifetime of industry expertise? Investing your business’ time and money hiring a recent market resear...
Before jumping into how to create a perfect agile market research project, let me just clarify the meaning of truly ‘agile’ market research. You’re probably sick of hearing that agile market research ...
Often a market research strategy sits within the larger context of a business’/organisations’ strategy.
"Are you a qually or a quanty?" is a question I've been asked a countless number of times in my years as a market researcher. But recently, we've seen the emergence of lots of new methods which have b...
The great thing about the ready availability of online market research today is the ease with which you can collect loads and loads of lovely data about your customers, am I right? Acres of bits of in...
Before answering this question, let’s have a quick look at what consumers are up to these days…
A participant experience is how a participant feels when taking part in research. Participants are the ‘bread and butter’ of market research but it seems that their experience during the research proc...
It’s a world of life-long learning these days. Whether we realise it or not, we are constantly advancing, evolving and changing direction throughout our working lives. Some of these directional change...