6 MIN READ

Customer Experience Measurement is Dead: Long Live Customer Experience Measurement

Paul Hudson

Closeness That Travels: How Technology Can Strengt...

What is technology actually doing to customer closeness? Depending on who you ask, it’s either bring...

6 MIN READ

Ed Hill

    Customer Experience Measurement is Dead: Long Live C...

    I’ll be honest; I have ‘love-hate’ relationship with customer experience (CX) measurement. I’ve been in and around customer experience measurement my whole career and I’ve run every kind of project im...

    6 MIN READ

    Paul Hudson

    How to Modernise Your Customer Satisfaction (CSAT) T...

    Data and insight are two very different things. I’ve written about businesses being awash with data in previous blogs, in contrast to insight wherein the true value lies. As a result of this universal...

    8 MIN READ

    Paul Hudson

    Developing the Product Experience: 7 Creative Online...

    What is a Product Experience? An experience can be defined as two things: “Practical contact with and observation of facts or events” and “an event or occurrence which leaves an impression on someone”...

    7 MIN READ

    Laura Butterworth

    Improving Employee Experience with Employee Insight

    If you think your brand is your most important asset, think again! You are right to think that it is the beacon around which everything else orbits, a symbol to the world representing your business pu...

    6 MIN READ

    Paul Hudson

    5 Step Mobile Research Process for Accurate In-The-M...

    Gone are the days of researchers standing outside high street stores trying to find a willing participant to take part in an accompanied shop, the days of following shoppers around with a notepad and ...

    7 MIN READ

    Charlotte Duff

    The Do's and Don'ts of Concept Testing

    Designing and bringing a new product to market is not for the faint hearted. It requires a degree of bravery at times, the confidence to gamble, to risk pushing an idea forwards through many potential...

    7 MIN READ

    Maria Twigge

    What Can Market Researchers Learn from the Practice ...

    As a market researcher turned technology development manager, I now spend the majority of my time addressing user requirements in relation to the FlexMRplatform, designing the FlexMR software alongsid...

    6 MIN READ

    Annette Smith

    Beyond Cyber Security: How to Create an Information ...

    With just under a year until the GDPR (General Data Protection Regulation) comes into force, can you say that the data held by your market research department or agency is secure? Are you reading this...

    8 MIN READ

    Louisa Thistlethwaite

    Making Sense of Big Qual: 7 of the Best Text and Sen...

    A question I’m asked more and more often by clients and partners alike is, ‘How can I make sense of my large qual data sets?’ With less emphasis on data collection and much more on the interpretation ...

    8 MIN READ

    Maria Twigge

    How Can Access Panel Providers Add Value in an Incre...

    Fueled by the rapid advancements in software and Internet technology, we find ourselves in a digital era whereby everyone wants everything faster, better and cheaper. This certainly holds true for the...

    9 MIN READ

    Charles Pearson