Defining Insight in a Post-Truth Era
In 2016, ‘Post-Truth’ was the Oxford Dictionaries’ international word. The definition of post-truth is: “Relating to or denoting circumstances in which objective facts are less influential in shaping ...
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In a world awash with data, dashboards and quarterly trackers, it is surprisingly easy to forget tha...
In 2016, ‘Post-Truth’ was the Oxford Dictionaries’ international word. The definition of post-truth is: “Relating to or denoting circumstances in which objective facts are less influential in shaping ...
In a world of zero spend marketing strategies, economic uncertainties and globalised market research; insight departments are under more pressure than ever to have an impact on the bottom line. A key ...
According to a recent report 75% of UK firms are facing a digital skills shortage– an alarming statistic considering the reliance on IT solutions in the workplace these days.
A recent Research Live headline grabbed my attention, it read “UK Customer Experience Drops to Record Low” and was referring to KPMG Nunwood’s recent annual survey in which they calculated each brand’...
Why would you hire someone with a lack of on-the-job experience when you could hire someone with a lifetime of industry expertise? Investing your business’ time and money hiring a recent market resear...
Before jumping into how to create a perfect agile market research project, let me just clarify the meaning of truly ‘agile’ market research. You’re probably sick of hearing that agile market research ...
Often a market research strategy sits within the larger context of a business’/organisations’ strategy.
"Are you a qually or a quanty?" is a question I've been asked a countless number of times in my years as a market researcher. But recently, we've seen the emergence of lots of new methods which have b...
The great thing about the ready availability of online market research today is the ease with which you can collect loads and loads of lovely data about your customers, am I right? Acres of bits of in...
Before answering this question, let’s have a quick look at what consumers are up to these days…