4 MIN READ

Defining Insight in a Post-Truth Era

Grayling Ferguson

Customer Closeness: Building a Customer-Centric Co...

In a world awash with data, dashboards and quarterly trackers, it is surprisingly easy to forget tha...

7 MIN READ

Danielle Wilkinson

    Defining Insight in a Post-Truth Era

    In 2016, ‘Post-Truth’ was the Oxford Dictionaries’ international word. The definition of post-truth is: “Relating to or denoting circumstances in which objective facts are less influential in shaping ...

    4 MIN READ

    Grayling Ferguson

    Agencies vs. In-House Market Research Teams - Where ...

    In a world of zero spend marketing strategies, economic uncertainties and globalised market research; insight departments are under more pressure than ever to have an impact on the bottom line. A key ...

    6 MIN READ

    Maria Twigge

    Resolving the Market Research Skills Deficit

    According to a recent report 75% of UK firms are facing a digital skills shortage– an alarming statistic considering the reliance on IT solutions in the workplace these days.

    8 MIN READ

    Charlotte Duff

    Customer Experience Ratings in Decline - Customer Pa...

    A recent Research Live headline grabbed my attention, it read “UK Customer Experience Drops to Record Low” and was referring to KPMG Nunwood’s recent annual survey in which they calculated each brand’...

    6 MIN READ

    Charles Pearson

    Why Employing a Market Research Graduate is an Inves...

    Why would you hire someone with a lack of on-the-job experience when you could hire someone with a lifetime of industry expertise? Investing your business’ time and money hiring a recent market resear...

    6 MIN READ

    Maisie Furneaux

    The Perfect Agile Market Research Project: Step-by-S...

    Before jumping into how to create a perfect agile market research project, let me just clarify the meaning of truly ‘agile’ market research. You’re probably sick of hearing that agile market research ...

    5 MIN READ

    Iulia Ghindeanu

    How to Evaluate and Refine Your Market Research Stra...

    Often a market research strategy sits within the larger context of a business’/organisations’ strategy.

    5 MIN READ

    Chris Martin

    Distinctive Qualitative and Quantitative Skills Ever...

    "Are you a qually or a quanty?" is a question I've been asked a countless number of times in my years as a market researcher. But recently, we've seen the emergence of lots of new methods which have b...

    8 MIN READ

    Amy Greenwood

    Why Insight Departments Need to Invest in Digital An...

    The great thing about the ready availability of online market research today is the ease with which you can collect loads and loads of lovely data about your customers, am I right? Acres of bits of in...

    7 MIN READ

    Annette Smith

    Real-Time Consumer Research vs. Reflective Consumer ...

    Before answering this question, let’s have a quick look at what consumers are up to these days…

    8 MIN READ

    Dr Dorota Crockford