6 MIN READ

5 Questions Your Market Research Agency Should Be Asking You

Lucia Hoffart

How to Build Customer Centricity in 2026

Customer centricity sounds straightforward: put your customers at the heart of every decision. But a...

20 MIN READ

Paul Hudson

    5 Questions Your Market Research Agency Should Be As...

    Market research agencies strive to deliver the most insightful research findings for their clients and often go the extra mile and beyond to do so - yet, clients continue to be dissatisfied with provi...

    6 MIN READ

    Lucia Hoffart

    Blockchain, Big Data and Market Research: What Does ...

    Blockchain will revolutionise the way the insight industries work. Not because we need to change the way they work or because it will create an advantage for us or even make our jobs easier... Blockch...

    4 MIN READ

    Paul Hudson

    Behavioural Data vs. Declarative Survey Data: Which ...

    As a researcher, the idea of using behavioural data instead of declarative data, i.e. survey responses, is extremely enticing. Data, which captures actual consumer behaviours, brings with it the ‘prom...

    7 MIN READ

    Maria Twigge

    Are Native Language Market Researchers Necessary for...

    Expanding the field of work as either a market research department or agency will always bring new challenges as well as new rewards. Branching out into online international market research is no diff...

    7 MIN READ

    Mayra Munguia

    Winning the Consumer Insight Revolution: What You'll...

    Standing out from the ‘consumer insight crowd’ is more challenging today than ever before. Research methodologies are wide ranging and expanding continuously with more technologies being developed at ...

    5 MIN READ

    Laura Butterworth

    The Value of GIFs in Online Market Research

    What is a GIF and why should you know? Put simply, a GIF is a short video or group of several images, which continuously loop without requiring anyone to press play. GIFs are often used as entertainme...

    7 MIN READ

    Maisie Furneaux

    Getting Your Research Participant Emails Delivered

    According to ReturnPath’s 2017 Deliverability Benchmark Report, roughly 20% of emails never make it to the recipient’s inbox – a scary thought considering the reliance on email communication these day...

    6 MIN READ

    Charlotte Duff

    Is Design Thinking a Silver Bullet for Consumer Rese...

    What is Design Thinking? According to the Interactive Design Foundation, “design thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems ...

    6 MIN READ

    Annette Smith

    Man vs. Machine: An Insight Community Analysis Chall...

    Those of you who attended IIeX Europe earlier this month may have had the opportunity to hear me present the outcomes of our recent qualitative analysis exploration in ‘Man Vs Machine’. At FlexMR we v...

    10 MIN READ

    Charlotte Duff

    Defining Insight in a Post-Truth Era

    In 2016, ‘Post-Truth’ was the Oxford Dictionaries’ international word. The definition of post-truth is: “Relating to or denoting circumstances in which objective facts are less influential in shaping ...

    4 MIN READ

    Grayling Ferguson