The 2018 Christmas Consumer Barometer
Every year, we use our online insight platform to access to UK consumers and dig beneath the surface of Christmas and take the pulse of the nation. We look at a broad range of topics, including shoppi...
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The abundance of data available at our fingertips is not an uncommon topic in the industry these day...
Every year, we use our online insight platform to access to UK consumers and dig beneath the surface of Christmas and take the pulse of the nation. We look at a broad range of topics, including shoppi...
We live more and more aspects of our lives through the prism of technology, whether that’s interacting with traditional computers, phones, smart devices or even wearables. Behind all of these technolo...
According to the Bureau of Labour Statistics (BLS), in 2017, Market Research Analysts make an average of $63,230 (just under £50,000) per year. Now, this isn’t an article arguing that Market Research ...
The way we conduct research is constantly changing in accordance to the world around us. Influencing factors that would never have been a factor 5 years ago, are now essential to consider as they add ...
It’s extremely exciting to be amidst an industry which is being disrupted by brands challenging the ‘status-quo’ of research tools and techniques. It has become notably evident that technological adva...
Here we are, 6 months on from the May 25th deadline and what now for GDPR? If you are reading that sentence and thinking to yourself “GDPR? - that ship has sailed” then I urge you to read on.
Brand relevance is an integral part of building a brand identity, and successful brand identities are constantly customer-focused. In each stage of a brand’s identity evolution, businesses keep in con...
Emoji’s, Stickers and GIFs have been around for some time now and whether we like it or not, their use is becoming more frequent and popular. However, do we actually understand them, does everyone int...
Community panels have been around for close to 20 years and have only grown in popularity as more companies recognise the importance of talking with their customers on a regular basis in order to make...
Research is important to understanding and aiding a society in motion; a society which questions itself and through extensive research various social phenomena can be analysed and made better. All app...