9 MIN READ

8 Examples of How Latent Needs Can Deliver Practical Innovation

Emily James

How to Build Customer Centricity in 2026

Customer centricity sounds straightforward: put your customers at the heart of every decision. But a...

20 MIN READ

Paul Hudson

    8 Examples of How Latent Needs Can Deliver Practical...

    Latent needs can be defined as any need not currently not met by existing products or services. Generally, they are not specifically known to be needed by consumers. There are some that claim that the...

    9 MIN READ

    Emily James

    Identifying Loyal and Disconnected Customer Segments

    Brand loyalty is a tricky metric to measure, and has an incredible amount of importance placed upon it within the boardroom. Traditional customer loyalty strategies are typically aimed at consumers as...

    3 MIN READ

    Sophie Grieve-Williams

    Modern Tribes: Why Demographics No Longer Define Us

    Traditionally speaking, demographics lay the foundations for analysing samples of people. In essence, it sounds simple, but the complexity of this analysis across every market is a challenge insight p...

    7 MIN READ

    Charlotte Evans

    Exploring the Connection Between Political, Social a...

    Over the past few months, we have been researching how the British public express loyalty - not just to brands, but in all facets of their daily lives. What we found was a direct connection between th...

    6 MIN READ

    Emily James

    Customer Community Panels: The Secret to Building Br...

    Online customer community panels have moved from an emerging technology to the mainstream. And yet, despite this, they are still not fully embraced for the rich source of insight that they are. Many s...

    8 MIN READ

    Charles Pearson

    What International Women's Day Means to FlexMR

    As I'm sure you already know, today - March 8th - is International Women’s Day. The theme for this year is 'Balance for Better'. Here at FlexMR we know the value of and actively work to achieve gender...

    8 MIN READ

    Emily James

    Challenger Brands: The Defining Threat to Customer R...

    The term ‘disruption’ provokes one of two common reactions within businesses, depending on the context in which it stands. New technological disruption can provoke an interested, even happy, reaction ...

    9 MIN READ

    Emily James

    What it Means to Turn Customer Centricity into Custo...

    Customer centricity and customer Obsession are two sides of the same coin, just with varying degrees of intensity. Customer centricity is a mindset that focuses on providing positive experiences for c...

    8 MIN READ

    Emily James

    Why Insight Levels the Playing Field Between Establi...

    The one element that really matters for long-term success of a brand is its ability to understand their customers and marketplace. Every brand has to keep evolving to keep maintaining its relevance wi...

    9 MIN READ

    Paul Hudson

    How to Navigate the Market Research Technology Lands...

    It is quite hard to make business decisions on a daily basis, from choosing the right team, to choosing the right line of expansion, everything is important when it comes to having a successful busine...

    8 MIN READ

    Mayra Munguia