8 MIN READ

How to Navigate the Market Research Technology Landscape

Mayra Munguia

Customer Closeness: Building a Customer-Centric Co...

In a world awash with data, dashboards and quarterly trackers, it is surprisingly easy to forget tha...

7 MIN READ

Danielle Wilkinson

    How to Navigate the Market Research Technology Lands...

    It is quite hard to make business decisions on a daily basis, from choosing the right team, to choosing the right line of expansion, everything is important when it comes to having a successful busine...

    8 MIN READ

    Mayra Munguia

    What Political and Social Studies can Teach Research...

    Brand loyalty is defined as a behaviour pattern where consumers become committed to a particular brand and make repeat purchases over time. It’s a concept that’s simple in premise, but more complex in...

    9 MIN READ

    Emily James

    Using Research to Determine your Brand Archetype

    Archetypes are a staple in many different disciplines and work as a driving force of authenticity and identity.

    10 MIN READ

    Emily James

    Re-imagining Research Experiences by Putting Partici...

    As an industry, we are obsessed – and rightly so – with customer and user experiences. There are a variety of ways in which we seek to understand every stage of the customer journey. From post-purchas...

    7 MIN READ

    Chris Martin

    4 Ways to Take your Career in Insights to the Next L...

    Market research is an ever-growing industry, crowded and constantly changing. Therefore, as insight professionals, it is essential that we are flexible in our approach; continually seeking self-improv...

    8 MIN READ

    Samantha Nicholson

    Are Integrated Platforms the Future of Market Resear...

    The New Year prompted the release of a myriad of predictive articles as to what the future of market research will look like. Adaptability and flexibility seem to be the main themes of the insights in...

    7 MIN READ

    Emily James

    Top 12 Insight and Market Research Blogs 2019

    As research geeks, the only thing we love more than writing about the latest insight trends, methodologies and technologies is reading about them. Fortunately for us, the insight community is full of ...

    13 MIN READ

    Chris Martin

    Understanding Quantitative vs. Qualitative Research

    Technological advancements and innovation within the insights industry means that research methodologies are constantly evolving to be better and more effective. Thus, before undertaking any research,...

    8 MIN READ

    Emily James

    100 Market Research Influencers to Follow in 2019

    The market research and insights industry has a thriving online community that has a real passion for continuous improvement and innovation. Back in 2015, we took a closer look at the movers and shake...

    31 MIN READ

    Emily James

    The 2018 Christmas Consumer Barometer

    Every year, we use our online insight platform to access to UK consumers and dig beneath the surface of Christmas and take the pulse of the nation. We look at a broad range of topics, including shoppi...

    8 MIN READ

    Chris Martin