8 MIN READ

What it Means to Turn Customer Centricity into Customer Obsession

Emily James

Why Customer Experience is the Growth Engine for M...

Customer experience (CX) has moved far beyond a buzzword or a set of performance metrics. Today, it ...

12 MIN READ

Charlotte Duff

    What it Means to Turn Customer Centricity into Custo...

    Customer centricity and customer Obsession are two sides of the same coin, just with varying degrees of intensity. Customer centricity is a mindset that focuses on providing positive experiences for c...

    8 MIN READ

    Emily James

    Why Insight Levels the Playing Field Between Establi...

    The one element that really matters for long-term success of a brand is its ability to understand their customers and marketplace. Every brand has to keep evolving to keep maintaining its relevance wi...

    9 MIN READ

    Paul Hudson

    How to Navigate the Market Research Technology Lands...

    It is quite hard to make business decisions on a daily basis, from choosing the right team, to choosing the right line of expansion, everything is important when it comes to having a successful busine...

    8 MIN READ

    Mayra Munguia

    What Political and Social Studies can Teach Research...

    Brand loyalty is defined as a behaviour pattern where consumers become committed to a particular brand and make repeat purchases over time. It’s a concept that’s simple in premise, but more complex in...

    9 MIN READ

    Emily James

    Using Research to Determine your Brand Archetype

    Archetypes are a staple in many different disciplines and work as a driving force of authenticity and identity.

    10 MIN READ

    Emily James

    Re-imagining Research Experiences by Putting Partici...

    As an industry, we are obsessed – and rightly so – with customer and user experiences. There are a variety of ways in which we seek to understand every stage of the customer journey. From post-purchas...

    7 MIN READ

    Chris Martin

    4 Ways to Take your Career in Insights to the Next L...

    Market research is an ever-growing industry, crowded and constantly changing. Therefore, as insight professionals, it is essential that we are flexible in our approach; continually seeking self-improv...

    8 MIN READ

    Samantha Nicholson

    Are Integrated Platforms the Future of Market Resear...

    The New Year prompted the release of a myriad of predictive articles as to what the future of market research will look like. Adaptability and flexibility seem to be the main themes of the insights in...

    7 MIN READ

    Emily James

    Top 12 Insight and Market Research Blogs 2019

    As research geeks, the only thing we love more than writing about the latest insight trends, methodologies and technologies is reading about them. Fortunately for us, the insight community is full of ...

    13 MIN READ

    Chris Martin

    Understanding Quantitative vs. Qualitative Research

    Technological advancements and innovation within the insights industry means that research methodologies are constantly evolving to be better and more effective. Thus, before undertaking any research,...

    8 MIN READ

    Emily James