How To Break Down Assumptions About Customers
We make assumptions about everything we encounter in life with the information we have at our disposal in the moment. In general conversation, we automatically assume what the other person is trying t...
Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days.
Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options.

Embark on a new adventure. Join Camp InsightHub, our free demo platform, to discover the future of research.

Read a brief overview of the agile research platform enabling brands to inform decisions at speed in this PDF.

Our services drive operational and strategic success in challenging environments. Find out how.

Close Connections bring stakeholders and customers together for candid, human conversations.

The FlexMR credentials deck provides a brief introduction to the team, our approach to research and previous work.

We are the insights empowerment company. Our framework addresses the major pressures insight teams face.

Discover how to build close customer connections to better support real-time decision making.

What is a market research and insights playbook, plus discover why should your team consider building one.

The insights empowerment readiness calculator measures your progress in building an insight-led culture.

The MRX Lab podcast explores new and novel ideas from the insights industry in 10 minutes or less.
In a world awash with data, dashboards and quarterly trackers, it is surprisingly easy to forget tha...
We make assumptions about everything we encounter in life with the information we have at our disposal in the moment. In general conversation, we automatically assume what the other person is trying t...
The past twelve months have been dominated by technological momentum and behavioural uncertainty. In a review of 2024, published by Research Live, industry leaders highlighted how this dichotomy has i...
The landscape in the financial services sector is forever changing, this brings a unique set of challenges for brands and therefore their market researchers. With changing regulations, volatility in l...
As the market research industry continues to evolve, one of the most significant transformations is happening within the realm of online research panels. These digital communities have long been a cor...
Off the heels of embedded surveys, a feature we introduced earlier this year, our development team was tasked with re-imagining how surveys could be presented. The goal? To create a “conversational st...
In today’s increasingly competitive marketplace, businesses are starting to recognise the importance of customer centricity and insights. However, in recent CMO research, while 73% of senior executive...
In recent years, the rapid advancement of technology and data analytics has revolutionised working practices in the market research industry. One significant and growing innovation to watch is the pro...
The challenges to achieving Customer Salience are clear.
Have you noticed how ordering food today feels like a whole new experience compared to a few years back? The restaurant and food delivery industry has been on quite a journey, and it’s amazing to see ...
Today it's hard to avoid AI, and at FlexMR we’re no different, especially as this summer we launched our second generative AI tool into the InsightHub in the form of PromptAI.