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10 Common Questions About InsightHub

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How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

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    10 Common Questions About InsightHub

    With a suite of impactful integrated data collection, analysis and activation tools, FlexMR’s InsightHub platform is used by many insight teams and experts for impactful insight generation and activat...

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    Emily James

    Delivering AI Powered Qual at Scale with TextMR

    It’s safe to say artificial intelligence, and more specifically generative AI, has had a transformative impact on the market research sector. From the contentious emergence of synthetic participants t...

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    Emily James

    How to Build Impactful Research Partnerships

    Insight experts and teams often feel like they are fighting a battle on all fronts. With stakeholders drifting further away from insights, market research budgets being slashed throughout all industri...

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    Emily James

    The Power of Simplicity in a Complex World

    As humans, we're all naturally drawn to shiny objects; and if we're being honest, the market research industry is no different. We are often looking to the new, latest shiny things, whether that’s new...

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    Charlotte Duff

    Re-Writing Accessibility in Market Research

    Accessibility is a crucial, yet continuously overlooked, aspect of market research that insight experts need to re-introduce into the market research design stage. Having previously worked in historic...

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    Nikki Foster

    Is Your Sample Ample? Common Issues and How To Avoid...

    Good sampling doesn’t guarantee success, but a poor sample will guarantee failure.

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    Russell Elliot

    What Do UK Consumers Think About Market Research?

    When I sat down to plan this blog, I immediately thought: what aspect of market research do I not think about enough?

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    Gareth Bowden

    An Introduction to Customer Salience

    There’s no doubt that business decision-making is broken. Insight experts have faced the same challenge since the inception of the industry: how do we permeate insights into the decision-making proces...

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    Sophie Grieve-Williams

    How to Make your Research Report Dull and Predictabl...

    As researchers and other market research professionals, we regularly voice how exciting and compelling insights can be to anyone who will listen. We attend conferences and industry events where we spe...

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    Josie Sanderson

    Ad Testing Survey Template and Questions

    Advertising has been an integral part of business strategy for centuries. From the earliest newspaper ads to today's digital campaigns, companies have relied on advertising to connect with their targe...

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    Chris Martin