10 Common Questions About InsightHub
With a suite of impactful integrated data collection, analysis and activation tools, FlexMR’s InsightHub platform is used by many insight teams and experts for impactful insight generation and activat...
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Embark on a new adventure. Join Camp InsightHub, our free demo platform, to discover the future of research.
Read a brief overview of the agile research platform enabling brands to inform decisions at speed in this PDF.
Our services drive operational and strategic success in challenging environments. Find out how.
Close Connections bring stakeholders and customers together for candid, human conversations.
The FlexMR credentials deck provides a brief introduction to the team, our approach to research and previous work.
We are the insights empowerment company. Our framework addresses the major pressures insight teams face.
Discover how to build close customer connections to better support real-time decision making.
What is a market research and insights playbook, plus discover why should your team consider building one.
The insights empowerment readiness calculator measures your progress in building an insight-led culture.
The MRX Lab podcast explores new and novel ideas from the insights industry in 10 minutes or less.
In recent years, the rapid advancement of technology and data analytics has revolutionised working p...
With a suite of impactful integrated data collection, analysis and activation tools, FlexMR’s InsightHub platform is used by many insight teams and experts for impactful insight generation and activat...
It’s safe to say artificial intelligence, and more specifically generative AI, has had a transformative impact on the market research sector. From the contentious emergence of synthetic participants t...
Insight experts and teams often feel like they are fighting a battle on all fronts. With stakeholders drifting further away from insights, market research budgets being slashed throughout all industri...
As humans, we're all naturally drawn to shiny objects; and if we're being honest, the market research industry is no different. We are often looking to the new, latest shiny things, whether that’s new...
Accessibility is a crucial, yet continuously overlooked, aspect of market research that insight experts need to re-introduce into the market research design stage. Having previously worked in historic...
Good sampling doesn’t guarantee success, but a poor sample will guarantee failure.
When I sat down to plan this blog, I immediately thought: what aspect of market research do I not think about enough?
There’s no doubt that business decision-making is broken. Insight experts have faced the same challenge since the inception of the industry: how do we permeate insights into the decision-making proces...
As researchers and other market research professionals, we regularly voice how exciting and compelling insights can be to anyone who will listen. We attend conferences and industry events where we spe...
Advertising has been an integral part of business strategy for centuries. From the earliest newspaper ads to today's digital campaigns, companies have relied on advertising to connect with their targe...