7 MIN READ

Using Customer Research to Reform Research Processes

Emily James

What are the Key Strategic Considerations of Insig...

In most organisations, insight teams are not short of data, tools, or analytical capability. Dashboa...

11 MIN READ

Harriet Williams

    Using Customer Research to Reform Research Processes

    Customer research is a concept all insight experts are familiar with, have to be familiar with to be good researchers in our industry. We understand that customer research is vital to informing succes...

    7 MIN READ

    Emily James

    The Challenges of Building a Customer Salience Cultu...

    Challenging anything in a business that isn’t perceived as broken is a tricky task that requires a light touch and convincing proposal. To challenge a significant process or foundational culture is so...

    5 MIN READ

    Sophie Grieve-Williams

    Understanding Customer Centricity: An Introductory G...

    In today’s rapidly evolving marketplace, businesses from all sectors are increasingly recognizing the paramount importance of placing the customer at the heart of their operations. This strategic orie...

    17 MIN READ

    Emily James

    5 Challenges to Aligning Decision Making & Custo...

    The depth of the customer gap and the need for Customer Salience is only getting stronger across all industries. Just 48% of managers say they use customer data or insight when making decisions. Less ...

    11 MIN READ

    Gareth Bowden

    Mind the Gap: The Lost Pillar of Market Orientation

    FlexMR’s CEO, Paul Hudson, took a stroll into a chapter of his past and presented as a guest lecturer to a current cohort of Lancaster University Management School students. Paul brought the topic of ...

    9 MIN READ

    Emily James

    4 Qualitative Research Methods to Improve Customer C...

    In today’s data-obsessed world, it’s easy to get lost in quantitative data with businesses able to generate quantitative data at scale in quicker times than ever before. But true insight experts know ...

    8 MIN READ

    Emily James

    How To Break Down Assumptions About Customers

    We make assumptions about everything we encounter in life with the information we have at our disposal in the moment. In general conversation, we automatically assume what the other person is trying t...

    6 MIN READ

    Emily James

    Insight 2025: Market Research Trends and Predictions

    The past twelve months have been dominated by technological momentum and behavioural uncertainty. In a review of 2024, published by Research Live, industry leaders highlighted how this dichotomy has i...

    11 MIN READ

    Paul Hudson

    3 Challenges Facing Financial Services Market Resear...

    The landscape in the financial services sector is forever changing, this brings a unique set of challenges for brands and therefore their market researchers. With changing regulations, volatility in l...

    10 MIN READ

    Michael Connor

    The Future of Technology in Market Research

    As the market research industry continues to evolve, one of the most significant transformations is happening within the realm of online research panels. These digital communities have long been a cor...

    7 MIN READ

    James Watson