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In a world awash with data, dashboards and quarterly trackers, it is surprisingly easy to forget tha...
How well do you know your customers?
In the dynamic world of market research, the need for robust and accurate data is critical. Whilst the increased prevalence of generative AI has provided a range of benefits to market research process...
As we look toward the future of market research, it's clear that we are at a pivotal moment in the industry. At the MRS Annual Conference 2025, experts from diverse sectors gathered to discuss the tra...
What can we ever really assume about our customers in a digital age?
Customer research is a concept all insight experts are familiar with, have to be familiar with to be good researchers in our industry. We understand that customer research is vital to informing succes...
Challenging anything in a business that isn’t perceived as broken is a tricky task that requires a light touch and convincing proposal. To challenge a significant process or foundational culture is so...
In today’s rapidly evolving marketplace, businesses from all sectors are increasingly recognizing the paramount importance of placing the customer at the heart of their operations. This strategic orie...
The depth of the customer gap and the need for Customer Salience is only getting stronger across all industries. Just 48% of managers say they use customer data or insight when making decisions. Less ...
FlexMR’s CEO, Paul Hudson, took a stroll into a chapter of his past and presented as a guest lecturer to a current cohort of Lancaster University Management School students. Paul brought the topic of ...
In today’s data-obsessed world, it’s easy to get lost in quantitative data with businesses able to generate quantitative data at scale in quicker times than ever before. But true insight experts know ...