Market Research Room 101: Round 2
On Thursday 9th May 2024, Team Russell and Team Hudson duelled in a panel debate modelled off the popular TV show Room 101. This mock-gameshow-style panel, hosted by Keen as Mustard Marketing's Lucy D...
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In recent years, the rapid advancement of technology and data analytics has revolutionised working p...
On Thursday 9th May 2024, Team Russell and Team Hudson duelled in a panel debate modelled off the popular TV show Room 101. This mock-gameshow-style panel, hosted by Keen as Mustard Marketing's Lucy D...
Everything seems to come with a sprinkling of AI fairy dust these days. Whether it’s summaries of toaster reviews on Amazon, marketing collateral featuring customers with more than the usual number of...
If you search "storytelling in insight" on any search engine, you get lots of results as to WHY we should be using storytelling within insight, but very little explaining how to go about doing it.
Design is something we all use, whether consciously or unconsciously in the insights industry. Design is crucial for engaging customers in your work, in your research, and in your products. So, why do...
Have you ever thought about the typical lifecycle of the insights that market researchers generate? Once you do, you might start to consider questions such as:
This year’s Market Research Society Annual Conference was filled to the brim with insightful seminars, thought-provoking discussions, and many opportunities to connect with new people, methods and min...
Since late 2023, when the buzz of generative AI promise reached its initial peak, a fascinating debate has been taking place within the insight industry. One that has worried just as many researchers ...
Engaging consumers in research has always been a challenge for insight experts, and this challenge becomes even more difficult with research projects that run for a significant amount of time. It’s no...
With an increasing proportion of the global population now living online, often regardless of traditional social or global demographics, market researchers have a growing ability to tap into truly rep...
Since the pandemic, remote or hybrid working has become much more commonplace and widely seen as a more flexible way of working, with some associating it with higher job satisfaction and well-being. H...