<iframe src="//www.googletagmanager.com/ns.html?id=GTM-KZ2CB3" height="0" width="0" style="display:none;visibility:hidden">

Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Paul Hudson on 10 November
What impact does the insights industry itself on the nature of market research? FlexMR CEO Paul Hudson reflects on how the market shapes the practice and what opportunities arise.
Continue Reading

Tags: Market Research Business Strategy Research in Society

Posted by Emily James on 07 November
Data-driven decision making is exactly what it sounds like - a process by which stakeholders use data to inform their decisions, and insight professionals have a key part to play in this process beyond simply delivering the right insights to the right people at the right time.
Continue Reading

Tags: Customer Satisfaction Market Research Business Strategy

Posted by Emily James on 03 November
The capabilities of technology are slowly catching up to our own, so instead of resisting change, how do we use next-generation technologies to supercharge our own abilities?
Continue Reading

Tags: Insight Innovation Market Research Business Strategy

Posted by Annette Smith on 26 October
With the amount of data available to us and with more being generated each minute, it can sometimes feel like too much. So what can we do when stakeholders have reached their limit?
Continue Reading

Tags: Insight Innovation Market Research Employee Engagement

Posted by Emily James on 23 October
Insights are the life-blood of impactful decisions - but how can we improve these decisions when insights aren't being used to the best of their ability? Providing structure based on knowledge management principles is the key to insight success.
Continue Reading

Tags: Insight Innovation Market Research Business Strategy