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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Louisa Thistlethwaite on 14 June
There is a significant perception gap between how consumers and businesses value data. In this article, FlexMR's Information Security Officer explores how can this gap be closed and how we can calculate the true value of information.
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Tags: Market Research Customer Experience Business Strategy

Posted by Laura Calvert on 10 June
Reflections on the AQR's annual conference, presenting publicly for the first time, and the role online research communities can play in bringing people together for social good - written by Young Disruptor, Laura Calvert.
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Tags: Community Tools Market Research Event Summary

Posted by Dr Dorota Crockford on 06 June
Reciprocating participant engagement means having a two-way conversation, participants aren't just providing data, they're understanding what impact that data is having on the brand. It is a simple consideration that has a significant impact on the current and future research experiences.
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Tags: Community Panel Market Research Customer Experience

Posted by Christopher Martin on 31 May
The podcast revolution shows no signs of slowing down, so here we list the top ten best podcasts for market research and insight professionals - produced and hosted by insight industry professionals.
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Tags: Market Research Business Strategy

Posted by Emily James on 31 May
The average survey response rate is typically around 30%. But what is an average response rate, and what factors determine the response rate of a survey?
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Tags: Survey Panel Market Research Customer Experience