7 MIN READ

Market Research Recruitment Screener Survey Template

Chris Martin

Market Research Room 101: What Would You Banish?

This year’s Market Research Society Annual Conference was filled to the brim with insightful seminar...

9 MIN READ

Sophie Grieve-Williams

    Market Research Recruitment Screener Survey Template

    A market research recruitment screener is a questionnaire used to identify and select potential participants for a market research study, panel or community. A screener is typically a set of questions...

    7 MIN READ

    Chris Martin

    How to Extend Research With Pop-Up and Embedded Surv...

    How do you deliver online surveys? How do you get them in front of the right audience? For different research projects and programmes, the answer will naturally change. But those are questions we've b...

    8 MIN READ

    Paul Hudson

    3 Essential Questions for NPD and Research Sucess

    Human behaviour is unpredictable, influenced so much by context, emotional state, previous experience, sub-conscious bias and more. It is very difficult to predict which products and ideas will succee...

    7 MIN READ

    Maria Twigge

    Insights on Brand Building in a Cost of Living Crisi...

    While the cost-of-living crisis shows no sign of abating in the short-term, both consumers and businesses alike continue to face ongoing challenges of higher prices. A common issue that both face is t...

    7 MIN READ

    Dr Matthew Farmer

    Customer Satisfaction (CSAT) Survey Template

    A customer satisfaction (CSAT) survey is a structured questionnaire or feedback mechanism designed to assess the level of satisfaction or dissatisfaction that customers have with your products, servic...

    10 MIN READ

    Chris Martin

    What Motivates Participants? A Guide to Improving Re...

    Members of insight communities are motivated to participate in market research in many ways as we can see from the graph below; some are persuaded by financial incentives (21%), while others by wantin...

    9 MIN READ

    Hannah McGeoghegan

    How to Combine Qualitative and Quantitative Research

    Research serves as a crucial tool for expanding our knowledge and understanding of various phenomena in the world. Qualitative and quantitative research are two distinct approaches that have tradition...

    8 MIN READ

    Chris Martin

    What are Emerging and Challenger Brands?

    An emerging brand, also known as a challenger brand, is one with ambitions larger than the resources it has access to. These brands compete with established, dominant brands and niche alternatives wit...

    8 MIN READ

    Chris Martin

    How to Use Digital Ethnography and Social Media for ...

    In one way or another, we’ve all encountered social media spaces. Whether you’ve had a Facebook account since it first landed on the internet, created different accounts to keep up with relatives duri...

    7 MIN READ

    Lily Nawara

    Considerations for Curating Clear Perspectives in Re...

    As commerce and market research look to broaden their insights into what shapes the trends at the heart of their consumer bases, combining digital tools and methods with a human or personal touch can ...

    8 MIN READ

    Lucy Bridges