9 MIN READ

A Deep Dive into the Customer Feedback Loop

Emily James

Customer Closeness: Building a Customer-Centric Co...

In a world awash with data, dashboards and quarterly trackers, it is surprisingly easy to forget tha...

7 MIN READ

Danielle Wilkinson

    A Deep Dive into the Customer Feedback Loop

    Picture yourself searching for a new car. You know what you want in a car, but you’re not picky about where you get it from – so you start searching online and in showrooms for the right one.

    9 MIN READ

    Emily James

    A Simple Template for Presenting Impactful Research ...

    Market research insights have the power to transform a project, product, service, and even a whole organisation, but they sometimes miss their mark. This isn’t the fault of the insights themselves, bu...

    7 MIN READ

    Emily James

    Do New Yorkers Love New York? Why it Should Matter t...

    When writing a story, readers need certain information to form a picture of the characters, the location the story is set in, the relationships formed between characters, and the situations they get i...

    8 MIN READ

    Emily James

    What Is Responsible Innovation and Why Does It Matte...

    The principles of innovation are an incredibly interesting aspect of the business landscape. It certainly is a unique space as entrepreneurs and new product development departments continuously push t...

    8 MIN READ

    Charlotte Evans

    The Underlying Mechanics of Consumer Trust in Market...

    In today’s world, consumers demand more from brands. After saturating the market for a good while, influencers and endorsements now have less authority as the industry shifts back towards ‘trust marke...

    6 MIN READ

    Amy Ismay

    How Technology & Innovation Get Researchers a C-...

    When we talk about stakeholders in the insights industry, we typically mean, anyone who has a stake in the research itself. This is usually department managers, and anyone else who needs those specifi...

    8 MIN READ

    Emily James

    Understanding the Role of Social Media Analytics in ...

    In 2019, I first explored the importance of social media insights, but focussed on how to incorporate it into market research strategies; social media insights are the result of social media analytics...

    8 MIN READ

    Emily James

    How To Become An Expert On Your Customers

    Recently, I’ve been exploring the factors that influence a brand’s performance and market success. Across the international landscape, it’s not hard to spot the market success of brands such as Procto...

    8 MIN READ

    Charlotte Evans

    Empowering Stakeholders by Democratising Access to I...

    Empowering stakeholders is a popular topic right now, with more light being shed on the fact that insights aren’t as accessible as most people think they are, especially when presented only to certain...

    7 MIN READ

    Emily James

    Painting a Picture with Insight from Londoners

    We each have an emotional connection to where we live; whether it’s where we grew up or where we’ve moved to, the memories that we make and the life that we cultivate in that place colours the percept...

    8 MIN READ

    Emily James