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In a world awash with data, dashboards and quarterly trackers, it is surprisingly easy to forget tha...
Picture yourself searching for a new car. You know what you want in a car, but you’re not picky about where you get it from – so you start searching online and in showrooms for the right one.
Market research insights have the power to transform a project, product, service, and even a whole organisation, but they sometimes miss their mark. This isn’t the fault of the insights themselves, bu...
When writing a story, readers need certain information to form a picture of the characters, the location the story is set in, the relationships formed between characters, and the situations they get i...
The principles of innovation are an incredibly interesting aspect of the business landscape. It certainly is a unique space as entrepreneurs and new product development departments continuously push t...
In today’s world, consumers demand more from brands. After saturating the market for a good while, influencers and endorsements now have less authority as the industry shifts back towards ‘trust marke...
When we talk about stakeholders in the insights industry, we typically mean, anyone who has a stake in the research itself. This is usually department managers, and anyone else who needs those specifi...
In 2019, I first explored the importance of social media insights, but focussed on how to incorporate it into market research strategies; social media insights are the result of social media analytics...
Recently, I’ve been exploring the factors that influence a brand’s performance and market success. Across the international landscape, it’s not hard to spot the market success of brands such as Procto...
Empowering stakeholders is a popular topic right now, with more light being shed on the fact that insights aren’t as accessible as most people think they are, especially when presented only to certain...
We each have an emotional connection to where we live; whether it’s where we grew up or where we’ve moved to, the memories that we make and the life that we cultivate in that place colours the percept...