Dear Surveys... We Need to Talk
Dear Surveys, for a long time now, I have felt that something is amiss in our relationship. A nagging doubt that somehow things have moved on, but we have not adapted as much we could. In a way, our r...
Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days.
Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options.

Embark on a new adventure. Join Camp InsightHub, our free demo platform, to discover the future of research.

Read a brief overview of the agile research platform enabling brands to inform decisions at speed in this PDF.

Our services drive operational and strategic success in challenging environments. Find out how.

Close Connections bring stakeholders and customers together for candid, human conversations.

The FlexMR credentials deck provides a brief introduction to the team, our approach to research and previous work.

We are the insights empowerment company. Our framework addresses the major pressures insight teams face.

Discover how to build close customer connections to better support real-time decision making.

What is a market research and insights playbook, plus discover why should your team consider building one.

The insights empowerment readiness calculator measures your progress in building an insight-led culture.

The MRX Lab podcast explores new and novel ideas from the insights industry in 10 minutes or less.
Customer experience (CX) has moved far beyond a buzzword or a set of performance metrics. Today, it ...
Dear Surveys, for a long time now, I have felt that something is amiss in our relationship. A nagging doubt that somehow things have moved on, but we have not adapted as much we could. In a way, our r...
FlexMR has a long heritage informing decisions with actionable insight. In fact, it has been a 20+ year journey. Our methods, the insight industry and the world have all changed a lot in that time. Bu...
Insight teams within an organisation that doesn’t value market research are typically seen as a cost-centre or a money pit. Those insight teams then find themselves in positions where they have to fig...
It seems with the increasing number of requests from stakeholders for more faster and agile research, that there are ever more insight teams struggling with the decreased amount of time to do quality ...
Stakeholder engagement is a big topic in insights at this moment in time. We are dealing with a myriad of stakeholders and clients who do not understand consumers in the way they need to, and who may ...
The latest data from the Greenbook GRIT Report suggests that 60% of research teams are using online insight communities – also known as research communities or MROCs. A further 22% are considering the...
How far does the influence of insights stretch within your brand? If the answer is not far, then you might need to consider recruiting Insight Advocates into teams within your organisation.
Reporting is one of the most important stages of market research, and isn’t really given the attention it deserves in favour of the arguably more exciting data collection and analysis stages. However,...
As researchers, its our job to explore a range of different approaches and methodology for any given project. We do this to choose an approach that will get us the best, most relevant data available. ...
Generating data is only half of the research process. The other half is interpreting that data, generating insights, and presented in an impactful way. Creative reporting is a relatively recent innova...