8 MIN READ

Why Responsible Innovation Marks the Future of Online Communities

Heather Wendlandt

4 AI Use Cases for Customer Salience Strategies

In today’s increasingly competitive marketplace, businesses are starting to recognise the importance...

7 MIN READ

Emily James

    Why Responsible Innovation Marks the Future of Onlin...

    These days, in the supersonic speedy realm we live in, it seems everything is focused on speed and profitability, and the human factor has become an actual subject we have to call out. In my opinion, ...

    8 MIN READ

    Heather Wendlandt

    Influencing C-Suite Decisions with Actionable Data

    Isn’t influencing decision-making processes the goal of market research? Or at least, isn’t influencing decisions with actionable data what our goal has become through the evolution of our industry?

    8 MIN READ

    Emily James

    7 Creative Ways to Bring Insight to Life Through Vid...

    Bringing insight to life has become part and parcel of an insight professional’s role, and for the most part, we’re doing well to make insights more engaging for our audience. We’re learning a lot fro...

    9 MIN READ

    Sophie Grieve-Williams

    The Evolution of Quantitative Methods: What Technolo...

    The history of market research is an interesting one, filled with experimental actions, refined techniques, broadened scopes, and technological advancement. Market research at its conception, was a pu...

    7 MIN READ

    Emily James

    Market Research Innovation: What It Means to Push th...

    Innovation is one of the most common topics in the world, especially in the market research industry. But what we recognise as innovation are typically smaller changes to an existing product, service,...

    8 MIN READ

    Emily James

    How to Write an Effective Market Analysis (+ Free Te...

    Market analyses are the cornerstone of an impactful business. They’re used in a few different ways, for example if you were looking to build a start up and wanted to know what you need to do to become...

    8 MIN READ

    Emily James

    The Impact of The Insights Industry Landscape on Res...

    Looking at the industry landscape, there is a broad range of topics, but agility, efficiency, automation and machine learning all notch up a large proportion of that debate. Underlying it all is a pur...

    8 MIN READ

    Paul Hudson

    What is Data-Driven Decision Making?

    Data-driven decision making is exactly what it sounds like; a process by which stakeholders use data to inform their decisions. This sentiment is what the entire insights industry is based on, as we a...

    8 MIN READ

    Emily James

    The Case for Combining Next Generation Tech with Hum...

    There is nothing as complex as the human brain, capable of performing many complex functions at once. But technology is a catching up, able to automate processes, hasten project timelines, and so much...

    8 MIN READ

    Emily James

    What to Do When No One Wants Your Research Data

    In the midst of a global pandemic, it can feel like we are drowning in a vast sea of numbers. Every day, reading or watching the news requires what feels like A-Level maths to keep up with R rates, pr...

    7 MIN READ

    Annette Smith