20 MIN READ

Connection & Communication: Principles of Insight Activation

Emily James

AI Frontiers of Market Research: Value Creation an...

The current era of AI proliferation presents an as-yet untamed frontier: an inherently uncertain lan...

8 MIN READ

Dr Matthew Farmer

    Connection & Communication: Principles of Insigh...

    Insight activation is a crucial challenge for all insight professionals. In this stage, the insights from the research experience should be communicated effectively and put to good use by the project ...

    20 MIN READ

    Emily James

    Animated Insights: Giving Qualitative Research a Nam...

    Qualitative research is a large part of the research experience, giving insight teams and stakeholders a deep look at how consumers live and behave in their own little worlds. These insights are steep...

    4 MIN READ

    Sophie Grieve-Williams

    5 Creative Ways to Communicate Complex Information

    Communicating complex information can be one of the hardest parts of conveying insights, especially as the demands and challenges that insight teams face have also become more complex.

    8 MIN READ

    Sophie Grieve-Williams

    How to Build an Active and Engaged Online Insights C...

    Building an insights community is one of the bigger jobs assigned to an insight team. In the beginning it can seem a monumental task, but insight communities do have the capacity to give back value eq...

    8 MIN READ

    Emily James

    Are Your Stakeholders Asking the Right Questions?

    There is a phrase you might have heard in various contexts, sometimes genuine sometimes voiced with snark, but the purest form of this sentiment is a key goal for insight teams across all industries. ...

    8 MIN READ

    Emily James

    The Power of In-House Research Teams, and How to Enh...

    Over the years, I have worked with many different clients, and as such have been involved in numerous projects commissioned by clients’ research teams as well as projects purely for stakeholders who h...

    7 MIN READ

    Charlotte Duff

    Breaking Down 5 Barriers to Insights Activation

    Insight teams are constantly breaking down a variety of barriers within the daily life of market research. Barriers to getting funding, finding out contextual information about the research request, g...

    7 MIN READ

    Emily James

    What is Market Research? Definition, Methods, Exampl...

    Market research is a thriving industry, full of invention and innovation. In such a busy, future-thinking industry, it can be hard for newcomers to know where to start when learning about insights. So...

    31 MIN READ

    Emily James

    How Market Researchers Can Win Over Leadership Teams

    Winning over leadership teams is critical to a successful research experience, as well as the continued success of the insights industry itself. Without stakeholders to continue requesting research an...

    7 MIN READ

    Emily James

    4 Steps to Building an Insights Engine

    When I was a kid, one of my favorite books was the Little Engine That Could. I remember thinking about how tough that little engine was, how determined she was, and how she overcame such a hard challe...

    9 MIN READ

    Heather Wendlandt