4 Steps to Building an Insights Engine
When I was a kid, one of my favorite books was the Little Engine That Could. I remember thinking about how tough that little engine was, how determined she was, and how she overcame such a hard challe...
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Close Connections bring stakeholders and customers together for candid, human conversations.

The FlexMR credentials deck provides a brief introduction to the team, our approach to research and previous work.

We are the insights empowerment company. Our framework addresses the major pressures insight teams face.

Discover how to build close customer connections to better support real-time decision making.

What is a market research and insights playbook, plus discover why should your team consider building one.

The insights empowerment readiness calculator measures your progress in building an insight-led culture.

The MRX Lab podcast explores new and novel ideas from the insights industry in 10 minutes or less.
Customer centricity sounds straightforward: put your customers at the heart of every decision. But a...
When I was a kid, one of my favorite books was the Little Engine That Could. I remember thinking about how tough that little engine was, how determined she was, and how she overcame such a hard challe...
Making research processes more efficient is beneficial for all insight teams. From efficiency data collection and analysis, to better research design and communication with stakeholders, efficiency is...
What does it mean to be a successful insights team? This eminent question that can lead to a lot of success within the insights industry, inspiring insight teams to work towards becoming the best insi...
Out of all the challenges insight teams face in today’s world, making the insights generated reach and influence more stakeholders across the client organisation, and increasing the efficiency and pot...
There is a reason why surveys come to mind whenever anyone mentions market research. Surveys are the staple of the insights industry, for insight professionals, stakeholders and customers, even before...
Popularity surrounding the use of qualitative research technology is on the rise, to the point of even rivalling the popularity of quantitative research. While quantitative research has gained the mos...
The term ‘report’ has very traditional connotations even now. Most people would think of a lengthy written document detailing the minutiae of a situation, experience, process from start to end, with s...
Dear Surveys, for a long time now, I have felt that something is amiss in our relationship. A nagging doubt that somehow things have moved on, but we have not adapted as much we could. In a way, our r...
FlexMR has a long heritage informing decisions with actionable insight. In fact, it has been a 20+ year journey. Our methods, the insight industry and the world have all changed a lot in that time. Bu...
Insight teams within an organisation that doesn’t value market research are typically seen as a cost-centre or a money pit. Those insight teams then find themselves in positions where they have to fig...